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7 Best Fashion Online Stores that Australians & New Zealanders Can Shop On

Get Your Style On And Shine Bright Like A Diamond!

Best For Casual, Teenagers & College Students
Check Cotton On price below:

Cotton On is a well-known fast fashion retailer in Australia that was established 26 years ago and currently has over 1,200 stores worldwide. The best part about Cotton On is that it encompasses multiple different brands for different categories, such as Typo for homeware and crafts, Rubi Shoes for shoes and bags and more. They also acquired Supré in 2014, which primarily targets the young market.

Today, Cotton On is making $1.5 billion annually, a great success since Nigel Austin started the business selling acid-washed denim jackets from his car boot in Geelong in 1991.

ProductNation Recommends: We love the Cotton On Body collection as they offer affordable and cute lingerie and activewear there. If you are looking to start hitting the gym, perhaps you can consider getting your first set of gym gear from them!

Best For Modern Working Attire
Check Jacqui E price below:

Jacqui E have stores across Australia & New Zealand, Jacqui E has been making women feel beautiful since the 1950s. Drawing inspiration from global fashion trends our range embodies contemporary style. From smart workwear and versatile casuals to the perfect piece for that special occasion. With an emphasis on flattering styles, quality fabrics and exceptional tailoring Jacqui E continues to make women feel beautiful.

ProductNation: Whether you are looking for a new work wear or a casual dress that looks elegant and stylist, we suggest that you take a look at Jacqui E first.

Best For Jeans, Casual Clothes
Check Jay Jays price below:

Jay Jays is an Australian clothing store acquired by the Just Group in 1993 and is currently retailing in over 200 stores in Australia and New Zealand as well as over 60 locations in South Africa. They are marketed as a fast fashion brand at pocket-friendly prices, mainly serving teenage girls and boys.

ProductNation Recommends: If you are looking for trendy and fashion forward pieces, be it tops, bottoms or even items for festival wear, Jay Jays is your one stop shop!

Best For Mix & Match
Check Factorie price below:

Factorie is one of the fashion brands under the Cotton On Group that is focused towards the youth. Started in 2007, there currently over 140 Factorie stores across Australia, New Zealand and South Africa. From casual hoodies to bomber jackets, beach wear to street-wear, Factorie has got you covered. Fashion pieces are affordable with most items hovering between $20 to $40.

While their pieces are rather simple, they are of good quality and are perfect for mixing and matching. Plus, Factorie always puts out fashion forward pieces, ensuring that your outfits are always trendy, as if you have just walked straight off the runway.

ProductNation Recommends: If you are looking for a large variety of basic pieces for mixing and matching, be it a denim jacket, slip dress or jeggings, you will not go wrong shopping on Factorie.

Best For Festive Wear
Check Showpo price below:

Showpo is relatively new brand started by Jane Lu in September 2010 as Show Pony in her parent’s garage in Balmain, Sydney. Jane Lu is an icon in the Asian Australian scene for her business savviness and success in building up Showpo after leaving Ernst and Young and today the company achieves a $10 million annual turnover. Jane Lu was also featured in Forbes 30 under 30 Asia in the retail and e-commerce category in 2016.

Showpo is known for their fashion forward pieces, as well as provides amazing customer support and fast delivery.

ProductNation Recommends: If you are looking for trendy festival wear or trying to channel some Coachella vibes, Showpo has gorgeous and affordable bodysuits, fishnet stockings, bralettes and crop tops that will definitely be show stoppers.

Best For Plus Size
Check Missguided price below:

Missguided is a UK-based online retailer started by Nitin Passi in 2009. They pride themselves of rapid fashion (instead of fast fashion) as they are committed to release 50 new styles daily. Looking chic everyday no longer has to be an expensive endeavour as Missguided provides access to a highly affordable yet stylish wardrobe.

Furthermore, Missguided does a number of collaborations with different icons, influencers and brands that produces more unique pieces to jazz up your wardrobe as well.

ProductNation Recommends: We love Missguided for developing petite, plus-sized and tall collections that fit different body shapes and sizes better and are more flattering.

Best For Class
Check Bohemian Traders price below:

Bohemian Traders stock classic styles with a modern twist of Bohemia. It is based on NSW central coast of Australia that does their shipping internationally and domestically. Price wise? They are located above middle range with their amazing quality of material that looks classy and never fail to impress with their most common colours, blue and white. 

They have many selections from dresses, tops, bottoms, outwear, basics and Denim. Not to mention their amazing collections such as "For the traveller", "Spring Basics" and more. 

ProductNation Recommends: If you are looking for something that makes you go "This girl has class" this probably your best pick! 

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