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In recent years, many reputable brands have turned away from animal testing not only because it’s cruel, but consumers are also more aware and concern about environmental sustainability. Research has shown that animal use in labs is contributing to air and water pollution. And worse still, the adverse released by these wastes are pretty hazardous, impacting greatly on biodiversity and public health.

Making a small move like purchasing only from cruelty-free brands will help to reduce, if not, totally banish such brutal tests. Here are some cruelty-free foundation recommendations to help you look beautiful meanwhile environmentally conscious:

1. Rimmel London Wake Me Up Foundation

Best cruelty-free drugstore and illuminating foundation

Price from RM22.43

shopping_cart Shopee Malaysia RM29.90 shopping_cart Hermo Malaysia RM22.43

Stress at work? Lack of sleep? This foundation may be for you. It is enriched with Vitamin C and radiance pearls that will help diminish the look of tiredness and dullness of your skin. The foundation will instantly brighten the skin and give it a good ‘lit-from-within’ glow. Easily found in drugstores, this insanely affordable foundation will allow you to achieve healthy-looking skin by the minute! 

2. Physician’s Formula The Healthy Foundation

Best curelty-free hydrating foundation - with SPF, suitable for dry skin

Price from RM55.90

shopping_cart Physicians Formula Malaysia RM55.90

Dubbed as a cult-favourite Giorgio Armani Luminous Silk Foundation dupe, this is the go-to foundation for people with dry skin and even sensitive skin. The key ingredients are Chinese Wu-Zhu-Yu extract, Hyaluronic Acid, Vitamin A, C, and E antioxidant blend, all of which brightens, hydrates, and repairs your skin. On top of that, you can skip heavy sunscreen as it already contains SPF20. 

3. Cover FX Pressed Mineral Foundation

Best cruelty-free hypoallergenic and powder foundation

Price from RM58.00

shopping_cart Sephora Malaysia RM58.00

It sucks to have sensitive skin because you’re mostly held back from testing great new makeups in the market. Especially with foundations, your skin either reacts to it or stays calm. 

Luckily, we have this thing called ‘Mineral Makeup’ that is gentle to the skin and hence, it’s sensitive skin-friendly. This mineral powder foundation by Cover FX will give you peace of mind. Besides being talc-free, it also has very buildable coverage which is great for any occasions.

4. NYX Total Control Drop Foundation

Best cruelty-free sheer foundation

Price from RM69.00

shopping_cart Lazada Malaysia RM69.00

The pipette-style packaging definitely exudes a lab-feel which also allows you to have ‘total control’ of the amount of foundation you’re putting on. 

From sheer to full coverage, this NYX foundation has a watery consistency which makes it super buildable yet, will not easily cake-up your face. Mix in some facial oil for a second skin look or leave it as it is for a matte finish.  

5. Hourglass Vanish Seamless Finish Foundation Stick

Best foundation stick

Price from RM76.00

shopping_cart Sephora Malaysia RM76.00

This is a must-have stick foundation in every beauty junkie’s collection. With a consistency of a concealer and the finishing of a powder, there is so much to love about this foundation. 

Hourglass is well known for its ambient lighting powders that play with crazy photoluminescent technology to create the perfect illumination for your face. Similarly, this stick foundation has an innovative formula that adjusts to your body’s temperature to match your skin effortlessly. In case you’re planning a vacay to the beach, this will hold up well even in waters.

6. URBAN DECAY All Nighter - Liquid Foundation

Best cruelty-free full coverage foundation - suitable for oily skin

Price from RM163.00

shopping_cart Sephora Malaysia RM163.00

Everyone has those days (or nights) when a little extra coverage is needed and this bulletproof foundation will not disappoint you. This foundation will show no mercy to your excess sebum. 1 to 2 pumps is more than enough to cover your entire face and imperfections so there’s no need to apply multiple layers. Absolutely worth the price!  

7. Too Faced Born This Way Foundation

Best cruelty-free full coverage foundation - suitable for dry skin

Price from RM61.00

shopping_cart Sephora Malaysia RM61.00

It’s rare to find full coverage foundations that aren’t going to suck up the moisture of your skin but this one will guarantee you a flawless yet plump skin. 

Thanks to these 3 properties in the foundation: coconut water, Hyaluronic Acid, and Alpine Rose, your skin will be replenished with sufficient moisture for a smoother, youthful appearance. Nothing is worse than flakey skin along with prominent crack lines! 

Disclaimer: The pricing shown is just a good indication of how much these products are worth. The prices could change based on the e-commerce promotions that are going on. If some of the products are not available, do email us at [email protected] Thank you!

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