Most Malaysian offices have used a Fujifilm machine at some point, even if they did not notice the badge. The company behind a lot of that printing and document work, FUJIFILM Business Innovation Malaysia, has now been operating locally for 60 years, and it is using the milestone to lay out where it is heading next.
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Kai T chevron_right
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From Rank Xerox to a digital services company
The business started in Malaysia in 1966 as Rank Xerox, later became Fuji Xerox, and was renamed FUJIFILM Business Innovation in 2021. Its first office was inaugurated by Malaysia's first Prime Minister, Tunku Abdul Rahman, which set the tone for a long run of work with government agencies and large local companies.
In the early years the company grew through roadshows and by taking copiers floor by floor into office towers. Its rent rather than buy model found takers among government bodies and companies such as Tenaga Nasional Berhad. In the 1980s it brought in Malaysia's first laser printer, the Xerox 4045, which reset local expectations for office print speed and quality.
What it does in Malaysia today
As of June 2026, FUJIFILM Business Innovation Malaysia employs around 450 people across sales, technical services, customer support, operations and corporate roles. Its customers span manufacturing, financial services, healthcare, education, retail and the public sector.
The work has shifted well beyond copiers. Today the company sells managed print services, workflow automation, document management, IT services, cloud solutions, business process outsourcing and production print technology. It positions Malaysia as an important market and a hub for its digital transformation work across Southeast Asia.
Where the next five years go
Over the coming five years the company says it will put more investment into AI-enabled solutions and intelligent automation, with tools such as workflow automation, large language model OCR, document management, IT services, cybersecurity and managed services. It also plans to lean further into sustainability through resource-efficient technology and circular economy initiatives.
Naoki Hama, President and Representative Director of FUJIFILM Business Innovation Corp, framed the local track record as the differentiator, saying the 60-year presence has built long standing customer relationships and a deep read of how Malaysian organisations work.
The takeaway
Anniversaries are easy to wave away, but the interesting part here is the direction. A company that once sold copiers floor by floor is now betting its next decade in Malaysia on AI-driven document and business automation, which is where a lot of local office work is heading anyway.