Foldables have spent years being sold on the fold itself. The more useful question is what people do with them once the novelty wears off, and Samsung has now put three Malaysian chief executives on the record about exactly that. Their answers, shared as a set of Q&As covering the Samsung Galaxy Z Fold7 and the Galaxy Z Flip7, have less to do with hinges and more to do with how a working day gets compressed into a phone.
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A Galaxy Z Flip7 that fits the handbag
Dr Choo Mei Sze, founder and chief executive of PersonEdge and youth ambassador for the National Cancer Society of Malaysia, uses the Galaxy Z Flip7, and she comes at it from size first. Her days run between meetings, events and speaking slots, and a conventional bar phone, she says, did not fit into her more compact handbags, which left her holding it while juggling everything else.
Asked what drew her to a foldable, her answer is short: "The size and convenience of it." In practice she leans on having two windows open at once, a spreadsheet next to an email, and on a camera that is ready fast enough to catch a moment at an event rather than just after it.
Digital approvals on a Galaxy Z Fold7
Chu Wai Lune, chief executive of OSK Property, went the other way and picked the Galaxy Z Fold7 for the screen. His case is unglamorous and probably familiar to anyone in a signature-heavy job: approvals that used to be paper are now digital, and meetings that used to happen in a room now happen on a call.
"My Samsung Fold allows me to read e-documents or look at presentation slides wherever I am, so I can stay productive even while on the move," he said. The wider display is the entire point, opened when a document needs reading and folded away when it does not.
The phone as a mobile workstation
Pinn Yang Lim, co-founder of Foodie Media and a user of several foldable generations, is the most systematic of the three. He describes the device as a smartphone and a tablet carried as one, and names multi-window multitasking as the feature he actually uses: WhatsApp, email and a document running together, which spares him the constant context switching that eats a day.
The use case he keeps returning to is review. Campaign creatives, financial reports and social content get checked on the larger screen, often with the asset on one side and the team chat on the other, so revisions are discussed in the same breath as the review. "For me, a foldable device isn't just a smartphone. It's a mobile workstation," he said. His stated habits are plain enough: respond fast, decide fast, stay reachable, and look at the data before reacting to it.
What this says about foldables in Malaysia
None of the three treat the fold as a spectacle. The pattern across all of them is ordinary, and more convincing for it: a bigger canvas for reading and approving, or a smaller footprint for carrying, with multitasking as the common thread. That is roughly where foldables need to land if they are going to stop being a flagship curiosity and start being the sensible pick for people who run a business out of a phone.
Samsung did not attach Malaysian pricing or promotions to the interviews, so read this as a snapshot of how the current Galaxy Z line is being used rather than a launch announcement. The devices in question are the Galaxy Z Fold7 and the Galaxy Z Flip7.