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A Gallery That Lives on Your Wall
Samsung wants the television in your living room to earn its keep even when nobody is watching it. The company has added the Art Basel in Basel 2026 Collection to Samsung Art Store, a set of contemporary works headlined by Swiss artist Karim Noureldin's "Brea" (2025), viewable at home on compatible Samsung TVs. For Malaysian households that treat the living room as a space for self-expression, it turns an idle screen into rotating wall art.
The Art Basel in Basel 2026 Collection gathers 24 works by Swiss and Switzerland-based artists represented by eight galleries at the fair. Noureldin's "Brea" was selected for its distinct colour palette and bold pattern. Samsung Art Store is a subscription service on Samsung Art TVs, including The Frame, Micro RGB and Neo QLED, offering more than 5,000 works in 4K resolution from over 800 partners across 117 countries. As Art Basel's official display partner, Samsung also carries collections tied to the fair's Hong Kong, Basel, Paris and Miami Beach editions.
The Idea Behind "Brea"
Noureldin builds abstract compositions from line, colour, surface and space, and says a viewer can keep finding new details the longer they look. He describes the effect as "a visual sound," a rhythm meant to be felt the way music is felt without words. "Brea" started as a pencil drawing, a medium he uses to think, plan and imagine at the same time, before growing into a layered work that reads like a space you can step into.
That interest in where a work is seen is part of why the home matters to him. Moving art out of the gallery and onto a living-room screen, he suggests, lets a piece become part of daily life, shifting with the light and the time of day rather than being seen once on a single visit.
Why Samsung Art Store Matters at Home
The pitch for Malaysian buyers is straightforward. A display that spends most of the day switched off can instead show gallery-grade art, and the Art Store's rotating catalogue means the picture on the wall changes without swapping frames or prints. The Frame is built around this idea, designed to show artwork when the TV is not in use, and the Art Basel collection adds recognised contemporary names to the mix.
Samsung has not attached a local price to the collection itself, since access comes through the Art Store subscription on a compatible set. The Frame is sold in Malaysia through Samsung's official store, and "Brea" and the rest of the Art Basel in Basel 2026 Collection can be viewed by opening Samsung Art Store on a supported Samsung TV.
The Takeaway
If your TV is dark for most of the day, Samsung's bet is that it should be showing something worth looking at. For readers who care about how a room feels, the Art Basel collection is a low-effort way to keep real contemporary art on the wall.