Samsung is doubling down on its midrange dominance with the launch of the Galaxy A57 5G and Galaxy A37 5G, bringing AI-powered features, long-term software support, and upgraded performance to more budget-conscious users.

With prices starting under RM2,000, Samsung is clearly targeting practical Malaysians who want flagship-like features without flagship pricing, especially with AI now becoming a key selling point across devices.

AI Features Take Centre Stage (But Are They Useful?)

Samsung’s “Awesome Intelligence” is the headline feature here, extending AI tools previously limited to flagship devices.

Key additions include:

• Voice transcription and translation in the recorder
• AI Select for extracting text/images instantly
• Object Eraser improvements
• Circle to Search with multi-object recognition
• Integration with Bixby and Google Gemini

Highlights:

• ✔ Practical AI tools (not just gimmicks)
• ✔ Productivity-focused (notes, editing, search)
• ⚠ Requires internet + Samsung/Google accounts

Unlike earlier Galaxy A models, this is Samsung’s strongest push toward “AI for the masses.” Compared to competitors like Xiaomi’s Redmi Note series, Samsung is ahead in AI ecosystem integration, but real-world usefulness will depend on how often users actually rely on these tools.

Camera Upgrades: Reliable, Not Revolutionary

Both phones feature a 50MP main camera, improved ISP, and better Nightography.

Galaxy A57 5G gets extra perks:

• Better image processing (less noise, sharper details)
• HDR video support
• Faster shutter speed
• “Best Face” for group shots

Highlights:

• ✔ Consistent day & night performance
• ✔ AI scene optimisation improves ease-of-use
• ❌ No telephoto lens (still a limitation vs some rivals)

Compared to the Galaxy A56, improvements are incremental rather than groundbreaking. However, Samsung still edges ahead in colour science and reliability, especially vs brands like realme or Infinix.

Performance & Battery That are Built for Everyday Malaysians

Samsung claims upgrades across CPU, GPU, and NPU for smoother multitasking and AI processing.

Key specs:

• 5,000mAh battery (up to 2 days usage claimed)
• Super Fast Charging 2.0 (60% in ~30 minutes)
• Larger vapour chamber (better cooling)
• 120Hz AMOLED display with Vision Booster

Highlights:

• ✔ Strong battery life for heavy users
• ✔ Better sustained performance (gaming, streaming)
• ✔ Slimmer, lighter design (A57 especially)

For those who rely heavily on phones for content consumption, TikTok, and mobile gaming, this is a practical upgrade. However, performance gains vs last-gen aren’t massive, so existing A56 users may not feel a big jump.

Durability & Long-Term Value (Big Win)

Samsung is clearly pushing longevity:

• IP68 water & dust resistance (rare in midrange)
• Up to 6 years of OS + security updates
• Knox Vault security system

Highlights:

• ✔ One of the longest software support in this price range
• ✔ Strong durability for everyday accidents
• ✔ Better privacy controls (Private Album, alerts)

This is where Samsung crushes most competitors, as brands like Xiaomi or vivo typically offer fewer updates. For budget-conscious Malaysians, this means you can keep the phone longer without it feeling outdated

Pricing (after launch rebates)

• Galaxy A57 5G: from RM2,249
• Galaxy A37 5G: from RM1,799

Extra rebates available via:

• Maybank/CIMB cards
• Shopee PayLater

Highlights:

• ✔ Competitive pricing vs midrange rivals
• ✔ Strong bundle/rebate strategy
• ⚠ Promotions are limited (first 10,000 units)

The A37 is the better value pick for most users, while the A57 is for those who want:

• Better camera processing
• Slightly better performance
• Premium feel

A57 vs A37: Key Differences

Bottom line:

• A57 = “premium midrange”
• A37 = “smart budget choice"