On 1 March 2026 at 8 PM Malaysia Time, HONOR will host its global launch event at Mobile World Congress Barcelona. The brand is shifting its identity from a handset manufacturer to an AI device ecosystem company.
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The "Robot Phone" & Humanoid Robotics
The headliner for this event is the HONOR Robot Phone. While details are guarded, it is teased as a leap toward "agentic AI". This means a device that doesn't just respond to commands but anticipates user needs and orchestrates tasks across an entire ecosystem. HONOR is also expected to showcase its entry into the humanoid robotics space, signalling a move toward physical AI.
Key Product Unveils
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HONOR Magic V6: A new flagship foldable that is slimmer, more durable, and features a significantly larger battery.
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HONOR MagicPad 4: A high-performance tablet designed for creative professionals.
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HONOR MagicBook Pro 14: An ultra-slim laptop with deeply integrated AI features meant to work seamlessly with HONOR phones and tablets.
Understanding the HONOR ALPHA PLAN
The ALPHA PLAN is HONOR's USD 10 billion three-step strategy to redefine the relationship between humans and technology.
| Phase | Focus | Objective |
| Step 1: Intelligent Phone | Agentic AI | Developing phones that act as proactive agents rather than passive tools. |
| Step 2: AI Ecosystem | Physical AI | Creating a unified intelligence layer across all physical hardware categories. |
| Step 3: Unlock Potential | AGI | Using Artificial General Intelligence to maximise human capability and societal growth. |
Symbolism of "Alpha" (α):
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Represents a pioneering spirit as the first letter of the Greek alphabet.
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The stroke of the α is designed to resemble the Chinese character for "human" (人), emphasising a human-centric approach.
What We Think
HONOR's strategy signals a shift in the industry. Instead of marketing isolated features like "AI photo editing," they are building AI as infrastructure. The success of the Magic V6 and the Robot Phone will depend on whether this ecosystem feels truly cohesive for end users or merely experimental.
How to Watch
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Date: 1 March 2026
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Time: 8:00 PM (Malaysia Time)
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Platforms: Official HONOR Website, Facebook, and YouTube.
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In-Person: Booth at Fira de Barcelona Gran Via (2–5 March 2026).