Samsung has officially introduced the Galaxy S26 series alongside the brand-new Galaxy Buds4 lineup, marking its most ambitious step yet in merging AI-driven smartphones with premium audio innovation. Announced in San Francisco, the launch highlights Samsung’s vision of devices that work seamlessly together by simplifying everyday tasks, enhancing creativity, and delivering immersive sound experiences
Rewatch the launch here:
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Galaxy S26 Series: Smarter, Faster, More Intuitive
The Galaxy S26, S26+, and S26 Ultra represent Samsung’s third-generation AI smartphones, designed to reduce the steps between intent and action. Powered by the Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy, the Ultra model delivers up to 19% faster CPU performance, 39% stronger NPU performance, and 24% improved GPU performance compared to the S25 Ultra.
Key highlights include:
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Privacy Display (exclusive to S26 Ultra) that limits side-view visibility in public spaces.
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ProScaler & mDNIe technologies for sharper visuals and lifelike colours.
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Super-Fast Charging 3.0 — 75% charge in 30 minutes.
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AI-powered Photo Assist & Creative Studio for effortless editing and content creation.
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Now Nudge & Now Brief features that proactively surface reminders, photos, and updates.
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Circle to Search with Google upgraded with multi-object recognition.
The camera system also sees major upgrades, with 47% more light intake on the 200MP Wide lens and enhanced Nightography Video for clearer low-light footage. For creators, the new APV codec ensures visually lossless video quality even after multiple edits.
Galaxy Buds4 Series: Premium Hi-Fi Audio Meets AI
Alongside the phones, Samsung unveiled the Galaxy Buds4 Pro and Galaxy Buds4, engineered for superior sound and all-day wearability.
Highlights include:
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Wider woofer (19.8% larger) on Buds4 Pro for richer bass and treble.
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Enhanced Active Noise Cancellation (ANC) and Adaptive EQ that adjust in real time to each user’s ear shape and environment.
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Super Clear Call technology with super wideband audio for crystal-clear voice calls.
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Computational blade design based on millions of ear data points, ensuring a secure and comfortable fit.
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AI agent integration (Bixby, Gemini, Perplexity) with hands-free controls and Head Gestures on Buds4 Pro.
Battery life is equally impressive:
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Buds4 Pro: Up to 6 hours playback (ANC on), 30 hours total with case.
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Buds4: Up to 5 hours playback (ANC on), 30 hours total with case.
Pricing & Availability in Malaysia
Both the Galaxy S26 series and Buds4 series are available for pre-order starting 26 February 2026.
Galaxy S26 Series
| Model | Storage | Price (RM) |
|---|---|---|
| Galaxy S26 Ultra | 1TB | 7,999 |
| Galaxy S26 Ultra | 512GB | 6,799 |
| Galaxy S26+ | 512GB | 6,199 |
| Galaxy S26 | 512GB | 5,199 |
Exclusive launch promos include rewards worth up to RM1,200, an instant RM700 rebate, savings up to RM4,000 with Galaxy Forever trade-in, and 0% instalment plans up to 36 months.
Galaxy Buds4 Series
| Model | Price (RM) |
|---|---|
| Galaxy Buds4 Pro | 999 |
| Galaxy Buds4 | 699 |
Promotions: 10% off when purchased with selected Galaxy S or Z Series models, plus an exclusive Samsung Members voucher for an additional 10% discount.
Together, the Galaxy S26 series and Galaxy Buds4 series showcase Samsung’s vision of AI-powered devices that anticipate user needs while delivering uncompromising performance and sound quality.
Want to know more? Check out our Samsung Unpacked 2026 coverage here!