Remember when "AI phone" just meant Bixby awkwardly trying to understand your commands? Yeah, those days might finally be over.
Samsung Electronics is hosting Galaxy Unpacked on 26 February 2026 at 2 a.m. Malaysia Time (yes, that's the middle of the night for us early risers), and the company's making a bold promise: that they will build the new Galaxy S series to "simplify everyday interactions" and make Galaxy AI feel "seamlessly integrated from the moment it's in hand."
Translation? Your phone should actually help you get things done faster, and not just sound fancy in ads.
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When & Where to Watch
- Date: 26 February 2026
- Time: 2 a.m. Malaysia Time (San Francisco local time)
- Where to stream:
Set your alarms (or catch the highlights when you wake up).
Pre-Order Perks: RM150 e-Voucher + Mystery Gifts
From 11 February to 25 February 2026, you can register your interest at samsung.com/my/unpacked to receive:
- RM150 e-voucher for the next Galaxy device(s) unveiled at Unpacked
- RM150 e-voucher also valid for selected Galaxy Tab, Galaxy Watch, and Galaxy Buds
- A chance to win mystery gifts worth up to RM68,000
Worth it?
If you're already planning to upgrade or expand your Samsung ecosystem, this is basically free money. The RM150 voucher alone covers a decent case or buds upgrade.
But if you're still on the fence about Samsung's AI push, maybe wait for the announcement first.
What We're Expecting (Based on Leaks & Teasers)
Samsung hasn't confirmed specs yet, but here's what the rumour mill and Samsung's own language suggest:
AI That's Actually Useful
- Smarter photo editing (remove distractions, fix lighting, enhance quality)
- Real-time translation during calls
- Context-aware suggestions (apps, settings, shortcuts)
- Better battery management based on your usage patterns
Design Tweaks
- Refined build quality
- Slimmer bezels
- Possible titanium frame on higher-end models
Camera Upgrades
- Improved low-light performance
- Zoom enhancements
- AI-powered scene detection
Performance Boost
- Latest Snapdragon or Exynos chip (depending on region)
- More RAM for multitasking
- Faster charging
Why This Unpacked Feels Different
Samsung has hosted dozens of Unpacked events, but this one feels like a turning point.
Here's why:
- AI is the hero, not a side feature
In the past, Samsung mentioned AI alongside cameras and displays. Now, it's the foundation of the entire experience. - "Seamlessly integrated from the moment it's in hand"
This suggests AI won't need setup. It should just work. - Focus on simplifying life
Samsung's messaging is less about specs and more about solving real friction points — a shift that could resonate with everyday users, not just tech enthusiasts.
How to Stay Updated
Want teasers, trailers, and exclusive benefits before the big reveal?
- Register at samsung.com/my/unpacked
- Follow Samsung Malaysia on social media
- Stay tuned to ProductNation for hands-on reviews, price breakdowns, and honest takes
We'll be covering Galaxy Unpacked live and sharing what actually matters to Malaysian buyers, not just what sounds good in press releases.
Stay updated with ProductNation here, on Instagram, and on TikTok as well.
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