At CES 2026, Samsung unveiled its most ambitious vision yet: “Your Companion to AI Living.”
Rather than positioning AI as a standalone feature, Samsung is framing it as a foundational layer that connects phones, TVs, appliances, wearables, and services into a single, continuous, personalised experience.
The pitch is simple but bold: instead of reacting to commands, Samsung’s ecosystem should anticipate your needs, guide your daily decisions, and reduce friction in everyday life — from entertainment and cooking to health and home security.
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Table of Contents
AI as Samsung’s Core Philosophy
Samsung isn’t talking about AI chatbots or gimmicks. According to CEO TM Roh, AI is now the backbone of Samsung’s R&D, product design, and user experience across all categories.
What this means in practice:
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Devices don’t work in isolation
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Screens, appliances, and wearables share context
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AI adapts to who you are, where you are, and what you’re doing
ProductNation's take:
This is Samsung doubling down on ecosystem lock-in — but with more intelligence layered on top. For Malaysians already using Samsung phones, TVs, and appliances, the value proposition becomes much stronger.
TVs That Do More Than Display Content
Samsung is positioning its TVs as AI entertainment companions, not passive screens.
Key highlights:
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Vision AI Companion (VAC)
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Suggests what to watch, eat, or listen to based on context
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Adapts mood lighting, sound, and content
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Works across Micro LED, Micro RGB, OLED, Neo QLED, Mini LED & UHD TVs
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130-inch Micro RGB TV
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Independent RGB micro diodes
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Micro RGB AI Engine Pro for extreme colour accuracy
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Designed to minimise visual distractions with a “Timeless Frame”
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AI Soccer Mode Pro
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Stadium-level picture & sound tuning
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Crowd noise, commentary, and background audio can be adjusted independently
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Relevance to us Malaysians:
For football fans, open houses, and shared family viewing, this kind of adaptive sound and picture control feels more practical than raw specs.
Gaming & Displays Will Be Samsung’s Most Aggressive Push Yet
Samsung unveiled its most advanced Odyssey gaming monitor lineup:
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World’s first 6K 3D Odyssey G9
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New Odyssey G6 and G8 models
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Focus on ultra-high refresh rates, resolution, and immersion
Paired with:
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7 years of Tizen OS upgrades on 2026 TVs
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HDR10+ ADVANCED (Samsung is first to roll this out globally)
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Eclipsa Audio, Samsung’s new spatial sound system
ProductNation's take:
Seven years of OS updates is huge for those of us spending RM3,000–RM10,000 on TVs. This directly addresses the “smart TV gets dumb after a few years” problem.
Appliances That Guide, Not Just Operate
Samsung is shifting from “smart appliances” to home companions powered by SmartThings, now serving 430 million users globally.
Key upgrades:
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Family Hub Refrigerator with AI Vision + Google Gemini
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Tracks food in and out more accurately
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Suggests meals based on inventory
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Syncs recipes to cooking appliances
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FoodNote
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Weekly food usage reports
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Restock reminders
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Eating pattern insights
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Video-to-Recipe
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Converts cooking videos into step-by-step guides
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Laundry & cleaning:
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Bespoke AI Laundry Combo → wash + dry without transferring clothes
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AI AirDresser → steam-based wrinkle removal
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Bespoke AI Jet Bot Steam Ultra
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Detects liquids (even transparent water)
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Doubles as a home monitoring camera
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Conversational Bixby commands
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Malaysian reality check:
These features target busy urban households, dual-income families, and high-rise living — a growing segment in Malaysia.
From Reactive to Proactive Health
Samsung’s long-term goal is preventative care, not just tracking steps.
Vision includes:
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Personalised exercise & sleep coaching
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Health insights combined with food data from smart fridges
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Early detection of abnormal patterns
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Integration with Xealth for professional consultations
Samsung is also expanding research into early dementia detection, using wearables to detect subtle changes in:
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Mobility
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Speech
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Engagement
ProductNation's take:
This is ambitious and still long-term, but it shows Samsung is thinking beyond fitness rings into the realm of actual healthcare relevance.
Knox as the Foundation of Security & Trust
All of this AI integration is built on:
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Samsung Knox
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Knox Matrix
These systems:
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Protect data across devices
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Secure AI training processes
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Vet AI models using red-team analysis
Samsung is clearly aware that AI without trust will not scale, especially in homes.
What This Means for Us Malaysians
This vision makes sense if you:
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Already use multiple Samsung devices
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Want less manual control, more automation
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Value long-term software support
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Live in connected urban homes
It may feel excessive if you:
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Mix brands heavily (Apple, Xiaomi, Google)
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Only want basic smart features
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Are price-sensitive on premium appliances
ProductNation's Verdict
Samsung’s “Companion to AI Living” is not about one killer product — it’s about making the ecosystem itself the product.
For us Malaysians, the real value will depend on how much of Samsung’s ecosystem you buy into. The more Samsung devices you own, the more compelling — and practical — this AI vision becomes.
This isn’t flashy AI. It’s quiet, contextual, and deeply integrated.
And for the first time, Samsung is making a strong case that AI at home could actually reduce effort — not add complexity.
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