Editor
Jodee Tan chevron_right
Senheng is celebrating its 36th year by doing what Malaysians love most: giving back more value.
Through refreshed upgrades to the S-Coin loyalty ecosystem and an expanded Untung Gila cashback campaign, Senheng is making rewards more flexible, more generous and more meaningful — especially for shoppers who already rely on the brand’s wide range of appliances and electronics.
Senheng's S-Coin has a lot to offer loyal customers, and is bound to be one of the most valuable and widely used retail reward systems this coming year.
Growing Portfolio of Items, Entitled to 100% Cashback
Between 2024 and 2025, Senheng shared that its S-Coin issuance jumped 83%, the overall redemption rate soared 106% year-on-year, and the average redemption value per member climbed from RM270 to RM471, which is a massive 74.7% growth.
Senheng’s S-Coin Rewards Centre now offers more than 2,400 redemption options across its app and stores nationwide. This includes consumables, electronics accessories, lifestyle products, gadgets and more.
Just recently, there's a new gambit for users to enjoy now. Senheng has started to offer three cashback tiers: 50%, 70% and 100% S-Coin cashback for selected items.
Each eligible purchase earns users S-Coin based on the cashback tier, purely 100% with not strings attached. Buy an item worth RM2,000 that qualifies for full cashback, and you will receive RM2,000 worth of S-Coin back to redeem on thousands of rewards.
There's More to Come
Starting 2026, Senheng's new Untung Gila campaign will also cover more than 300 SKUs, giving shoppers one of the widest cashback selections yet. The lineup spans kitchenware, drinkware, small appliances, PC accessories and major electronics from brands like Samsung, Sony, LG, Sharp, Tefal, Philips, Montigo, Joyoung, HP, and Asus.
Bigger home upgrades like air-conditioners, refrigerators and washing machines are also included. Whether users want to refresh their home or replace an old appliance, they will be able to get fair value back.
“Reaching our 36th year is a reminder that we must keep moving,” said KH Lim, Managing Director of Senheng. “The strong momentum of S-Coin shows that Malaysians value flexibility and choice when it comes to rewards. With Untung Gila offering up to 100% cashback in S-Coin across more than 300 items, we’re giving customers even more reasons to earn, redeem and stay engaged.”
To start earninbg S-Coin and join the campaign, just walk into any Senheng or senQ outlet or download the Senheng App to sign up as a PlusOne member. More details can be checked at www.senheng.com.my.
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