Editor
Jodee Tan chevron_right
Midea Malaysia has rolled out its SMART MASTER series, fronted by several key AI-powered home appliances including air conditioners, refrigerators, cooking appliances and more.
The launch also marked a key milestone as the event saw simultaneous launch of 18 Midea brand stores across the country, a first-of-its-kind national rollout recognised by the Malaysia Book of Records for “Most Electrical Appliance Outlets Launching In An Event.”
This nationwide launch comprises of 15 new Midea brand stores, 2 new Midea Pro-Shops, and 1 Kuala Lumpur showroom featuring a refreshed signboard, all collectively contributing to this record-setting achievement.
SMART MASTER AI-Powered Technology for Modern Living
As part of the launch, Midea introduced the SMART MASTER product series to the Malaysian market, giving attendees a first look at how the brand is elevating the connected home experience.
SMART MASTER represents a suite of intelligent technologies embedded across Midea’s appliance range, designed to understand, adjust, and respond intelligently to user needs through AI and smart sensors.
To complement the SMART MASTER showcase, Midea also presented a broader lineup of its latest home innovation solutions across categories, including:
- Avigator series
- Insta-Fit Master series
- Laundry Suite
- L-Shaped Cooker Hood MCH-90XS38 (RFID)
- Built-In Gas Hob (MGH-2590GL (RFID))
- Robotic Vacuum Cleaner V12
- Bladeless Fan
Together, these innovations reflect Midea’s mission to elevate smart living through a fully connected ecosystem of user-centric technologies. From IoT-enabled appliances linked through the SmartHome app, to RFID and Wi-Fi connectivity that allows seamless remote operation and automation, Midea continues to advance a home environment that adapts intuitively to users’ daily needs.
This ecosystem is further strengthened by Midea's vision to emphasise on energy-efficient engineering through appliances designed to optimise long-term energy consumption. By integrating AI-driven intelligence with real-time sensing and cross-device coordination, Midea aims to deliver a truly cohesive, intelligent and effortless smart home experience for Malaysian households.
Malaysia Book of Records: Nationwide Simultaneous Launch of 18 Stores
Hosted simultaneously across Malaysia, the event – officially recognised by the Malaysia Book of Records, featured a nationwide synced countdown, during which all 18 stores unveiled their storefront signboards at the exact same moment. The reveal was broadcast live across all locations including on Midea Malaysia’s Facebook page, symbolising the unity of Midea’s expanding retail network.
The event opened with an on-screen introduction of all 18 brand store owners, followed by a video presentation previewing Midea’s new SMART MASTER series. Mark Tam then delivered his keynote address, after which plaque presentations were carried out for the 17 brand stores outside Kuala Lumpur. The ceremony also included the official presentation of the Malaysia Book of Records certificate to commemorate the brand’s achievement.
Limited Time Launch Promotions
To celebrate the launch, Midea is introducing a series of exclusive promotions throughout December:
Gift with Purchase (1 – 31 December 2025)
- Customers who purchase selected Midea products between 1 and 31 December 2025 will receive an exclusive Gift with Purchase, available while stocks last.
Spin & Win (3 – 10 December 2025)
- From 3 to 10 December 2025, customers who spend RM288 and above on Midea products in a single receipt at participating stores will be entitled to a Spin-the-Wheel chance to win prizes.
Spend & Win (3 – 31 December 2025)
- Customers who spend RM488 and above on any Midea products in a single receipt between 3 and 31 December 2025 will qualify for the Spend & Win contest, with attractive prizes up for grabs.
To learn more, visit Midea Malaysia. Stay updated with ProductNation on here, Instagram & TikTok as well.
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