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Jodee Tan chevron_right
At its 30th-anniversary event in Dongguan, vivo unveiled its first mixed-reality (MR) headset, the Vision Discovery Edition, and a revamped, scenario-based imaging strategy spanning security (C2PA), health, and cross-device creation—linking phones like the X200/X100 series, the new V60 ZEISS Portrait Flagship (already in Malaysia), and the MR device.
The event also saw vivo echoing its vision to be a full imaging ecosystem, from capture to immersive viewing. This comes after it celebrates its recent partnership extension with leading imaging tech company ZEISS.
This release also affirms vivo's status as being the first company to dwell into both smartphone and MR sectors.
A Lightweight, Immersive Mixed Reality Experience
Four years in the making, vivo Vision Discovery Edition combines vivo’s technological innovations with its user-centric values, advancing the company’s long-term home robotics strategy and bringing mixed reality from the lab into everyday life.
Running on OriginOS Vision, the vivo Vision Discovery Edition is set to provide an experience of natural and intuitive interactions.
This headset serves as a seamless entryway for users into their digital lives, covering immersive entertainment, gaming, and productivity scenarios. Its immersive video enables panoramic viewing from any angle, allowing users to watch live sports and e-sports broadcasts from different angles or in split-screen mode without missing any of the action.
For media entertainment, it can generate a 120-foot theater screen, allowing users to enjoy cinematic experiences anytime, anywhere.
vivo's Imaging Strategy to Build an Integrated Scenario-Based Ecosystem
Marking its 30th anniversary, vivo announced an integrated upgrade to its imaging strategy, focusing on scene integration and building a complete imaging ecosystem matrix.
This upgrade aims to strengthen vivo’s long-standing capabilities in night photography, portraits, telephoto, and video, while responding to shifting user demands for diverse, scenario-based imaging experiences.
With its new strategy, vivo aims to make professional imaging capabilities accessible to a broader audience by covering imaging security, health applications, and cross-device experiences.
As the first Chinese smartphone brand to join the Coalition for Content Provenance and Authenticity (C2PA), vivo confidently affirms that all up-coming features will safeguard content integrity across two dimensions: traceability and verifiability.
In health imaging, vivo also plans to combine the Telephoto Macro capability of vivo X200 series with medical-grade optics to develop a portable slit lamp that will make ophthalmic diagnostics more accessible.
To provide an immersive creation and viewing, vivo is committed to enabling seamless cross-device imaging experiences—from the debut of 3D imaging technology on the X100 Ultra and 60 fps spatial video on the X200 Ultra all the way to the brand-new Vision Discovery Edition.
For more information, visit vivo newsroom here. Stay updated with ProductNation on here, Instagram & TikTok as well.
[Cover image source: HT Tech]
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