Editor
Jodee Tan chevron_right
Insta360 has finally uneviled GO Ultra, the brand's latest offering that matches the demands a user wants in today's compact cameras. It maintains a silhouette that's still tiny, still hands-free, but now with upgraded power for superior image quality.
Now with a bigger sensor, upgraded video quality and accessories to aid you in capturing the perfect angle, Insta360 GO Ultra is aimed at anyone who wants to capture life as they see it.
Prices for Malaysia have yet to be officially available, but expect a price range between RM1,800 - RM,2000 as per the official USD price of $449.99 (RM1,893).
Capture Everything From Beachside to Bonfires
The Go Ultra has a 1/1.28" sensor, which is 221% larger than its predecessor, thus enabling shooting of better lighting in dim settings. Also new is a 5nm AI chip that powers the GO series. Go Ultra produces ultra-smooth, ultra-crisp 4K60fps video, ultimately setting the new cinematic standard of pocket cameras. Built in is also a PureVideo mode, which uses cutting-edge AI algorithms to reduce visual noise and enhance brightness in low light.
At just 53g and the size of a smartwatch, Go Ultra Standalone Camera mounts onto most surfaces securely with its built-in magnetic base, allowing you to capture angles which might impossible otherwise in other cameras. Users are also encouraged to use the upgraded Magnet Pendant and a vast array of new accessories, from the peel-and-use Sticky Tabs to the wholly original Toddler Titan Hat Clip, to unlock even more shooting possiblities.
Here's a quick look at what's new with the GO Ultra:
A Hands-Free Way To Capture Your Life
The Standalone Camera has a run time of 70 minutes on a single charge, and a total of 200 minutes when combined with the Action Pod. When battery juice runs out, the fast charging system can get GO Ultra back to 80% in only 12 minutes.
Durability-wise, GO Ultra is designed to be used anywhere. From your baby's birthday bash to getting strapped to the front of a BMX for a gnarly downhill, it can handle anything, even a raw dive down to 33ft (10m) underwater, thanks to its IPX8 waterproofing.
Just as intuitive is the upgraded Insta360 app, with powerful AI tools to instantly turn your footage into shareable content. Transitions, effects, music, and more can be added with just a few taps. Cyclists can add their data—GPS, heart rate, speed—from Strava or a third-party device that syncs in real-time to their footage. The new AI Family Moments feature collates all your loved ones' magic moments into a virtual album to cherish forever.
GO Ultra’s blend of heavyweight power, lightweight portability, and ease of use makes it essential for vloggers with active lifestyles, families sharing milestones, or travelers searching for new horizons—people who live in the moment.
Watch what we did with the Insta360 GO Ultra!
Availability
Insta360 GO Ultra goes on sale August 21, 2025, at the Insta360 Store, Amazon, and select retailers worldwide. The Standard Bundle is priced at US $449.99 (RM1,893) and includes GO Ultra (Standalone Camera and Action Pod) in either Midnight Black or Arctic White, a Quick Release Safety Cord, Magnetic Easy Clip, Magnet Pendant, USB-C cable, and a Lens Guard.
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