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Samsung Releases Micro RGB TV; US Pricing For 115" Model at US$29,999

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Lead Editor

Jodee Tan chevron_right

Jodee is ProductNation's lead editor with a current focus on tech consumer products. She was fished out from the PR industry, wher ...

Samsung has unveiled Micro RGB, a new ultra-premium TV class headlined by a 115-inch model that uses sub-100µm red/green/blue micro-LEDs behind the panel, paired with a Micro RGB AI Engine, Glare Free optics, Samsung Vision AI, and 7-year Tizen OS upgrades.

Samsung claims 100% BT.2020 colour coverage and VDE certification for “Micro RGB Precision Color,” with a global rollout after its Korea debut. In the US, the 115″ model lists at US$29,999—putting it firmly in “showpiece” territory.


Behind The Micro RGB

Samsung’s Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which arranges individually controlled red, green and blue micro LEDs — each less than 100µm in size — in an ultra-fine pattern behind the panel. Unlike conventional backlighting, the architecture enables precision control over each red, green and blue RGB LED. 

Powered by Samsung’s Micro RGB AI engine, this technology uses AI processing to fully optimize both picture and sound, analyzing each frame in real time, automatically optimizing color output for a more lifelike and immersive picture.

With AI, Micro RGB Color Booster Pro recognizes scenes with dull color tones to intelligently enhance colors across all content for more vivid and immersive viewing experience.

Additionally, Samsung’s Micro RGB features Micro RGB Precision Color, ensuring colors are delivered as intended for maximum accuracy and vividness, with precisely controlled colors that achieves 100% color coverage BT.2020 — an international standard for color accuracy established by the International Telecommunication Union (ITU).

A Comfortable Viewing Experience

With Glare Free technology, Samsung’s Micro RGB minimizes reflections, even in bright lighting conditions for a more comfortable and focused viewing experience. 

What polishes the Samsung Micro RGB Sfurther is the integration of Samsung Vision AI and a smarter Bixby voice assistant, powered by generative AI, which offers a more conversational and personalized experience for TV users to get more from what they’re watching without leaving the screen.

Samsung’s Micro RGB is also secured by Samsung Knox, the industry-leading security solution designed to protect users’ sensitive personal data, and Samsung’s 7-year free Tizen OS Upgrade program, which ensures ongoing software enhancements and long-term support.

After its debut in Korea, Micro RGB is set to launch in the U.S., with plans for a global rollout featuring a variety of sizes to meet customer needs. While there's no news on its possible debut in Malaysia, the Miro RGB is slated to be a premium niche in the market, as it is priced at USD29,999 (approximately RM126,625) on Samsung US.

To learn more about Micro RGB, visit, https://www.samsung.com/my/. Stay updated with ProductNation on here, Instagram & TikTok as well.

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