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Jodee Tan chevron_right
AEON Bank Malaysia has inked a Memorandum of Understanding (MoU) with FoodPanda Malaysia to drive digital banking adoption, microfinancing and rewards across the entire FoodPanda ecosystem.
The MoU between the two entities outlines a broad scope of collaboration, including customer acquisition, digital financing, joint campaigns and value-added services for their wider ecosystem of customers, riders, merchants and business partners.
Various key programmes will be introduced as part of this collaboration, including co-branding engagement featuring the two mascots; AEON Bank’s Neko and foodpanda’s Pau-Pau. Several initiatives currently in the pipeline are:
For Customers
- Special rewards and promotions for customers, while adding value to their foodpanda orders
- Expanded access across the AEON retail ecosystem, hence allowing customers to purchase groceries online beyond just AEON MaxValu Prime, thereby increasing convenience.
For Riders
- A joint programme to support delivery riders in enhancing their mobility and livelihood, including access to AEON Bank’s digital banking offering, financial tools and essential work resources, such as microfinancing for devices and motorcycle purchases
- Financial literacy initiative to expand outreach and financial empowerment among the riders
For Merchant Partners
- Targeted campaigns with AEON Bank for foodpanda’s merchants
- Financial solutions for merchants through the AEON Bank to Business (AB2B) Programme and financing for wholesale purchases, enabling inventory expansion and business growth
YM Raja Datin Paduka Teh Maimunah Raja Abdul Aziz, Chief Executive Officer of AEON Bank stated, “By optimising foodpanda’s expansive network and connecting it with AEON Bank’s Shariah-compliant products and AEON Points loyalty programme, we aim to deliver meaningful impacts to the target segments — particularly gig workers and MSMEs — while driving growth and engagement.”
“For our riders, this partnership goes beyond deliveries — it enables access to tech-driven financial support, microfinancing and financial literacy programmes that can improve their livelihoods. Meanwhile, our merchant partners will have greater opportunities to grow their businesses faster with targeted campaigns and financing solutions to scale their operations. And for our customers, they can expect more value and convenience with exclusive rewards and easier access to AEON’s retail ecosystem.” said Tan Ming Luk, Managing Director of foodpanda Malaysia.
Visit AEON Bank and foodpanda for further details. Also, stay updated with ProductNation on here, Instagram & TikTok as well.
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