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Google Search Labs announced Web Guide, starting with users who opt in under the Web tab.
Similar to AI Mode, Web Guide uses a query fan-out technique, concurrently issuing multiple related searches to identify the most relevant results.
So, instead of just a wall for blue links in a random order, search results are arranged in different categories depending on your query.
Web Guide Works Well For Open-Ended or Complex Searches
As Google Blog explains, Web Guide uses Gemini to better understand the search query and then link to other pages that could have been missed if using a traditional Google Search.
It recommends using the feature for open-ended questions like "How to solo travel in Japan" or even more complex, multi-sentence questions. For example, you could ask, "My family is spread across multiple time zones. What are the best tools for staying connected and maintaining close relationships despite the distance?"
The idea is, if your open-ended search didn't fully convey what kind of content you're after, the results categories make it easier to hone in on the type of answers that you had in mind.
With the solo travel example, Web Guide will group links into several categories such as "guide for solo travel", "personal experiences and tips shared by solo travellers", and "safety recommendations and destinations".
For those checking out the new feature, you can switch back to "Standard Web" — regular results view — whenever you want, although Google says it’s planning to gradually roll this AI-organised layout into other areas of Search.
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