Editor
Jodee Tan chevron_right
The much-anticipated HUAWEI Pura 80 Series has finally arrived and released in Malaysia, representing a revolutionary leap in smartphone imaging and high-fashion design.
Comprising the HUAWEI Pura 80 Pro and HUAWEI Pura 80 Ultra, the series offers a next-generation mobile experience that blends cutting-edge photography with refined craftsmanship and intelligent innovation. HUAWEI Pura 80 Series is set to push boundaries for what users can expect from a flagship smartphone.
Designed for those who demand both form and function, this series brings together industry-first hardware, powerful AI integration, and an aesthetic that effortlessly captures attention.
Switchable Dual Telephoto Lenses for Smooth Transitions
HUAWEI Pura 80 Ultra is the first in the industry to introduce a Switchable Dual Telephoto Camera system, seamlessly combining a 3.7x medium telephoto and 9.4x super telephoto lens into a single optical structure.
These lenses share a massive 1/1.28-inch sensor, enabling quick and soooth transitions between near and far focal lengths, mmimicking true optical zoom in one compact module with as much necessary light intake possible. The setup allows users to shoot crisp portraits and cinematic close-ups from any distance, all with vivid clarity and expressive spatial depth, even under low-light.
Industry's Strongest Dynamic Range
HUAWEI Pura 80 Ultra also has the industry’s strongest dynamic range with its 50MP 1-inch Ultra Lighting HDR Camera. It features a 15x higher dynamic range than conventional smartphones, matching the capabilities of professional cinema cameras. The camera is also equipped with an F1.6 to F4.0 variable aperture, allowing users control over lighting and depth to create mesmerizing portraits.
Leveraging HUAWEI’s self-developed Triple Light Enhancement Technology, the Pura 80 Ultra enables capturing cinematic-quality video with unparalleled clarity, especially for fast-changing lighting actions. Colour fidelity is also further elevated by the setup's Ultra Chroma Camera, which ensures pixel-level accuracy even in the most complex lighting conditions.
Percised Macro Results
HUAWEI Pura 80 Pro is also equipped with Ultra Lighting Macro Telephoto Camera, designed to deliver exceptional clarity and brightness. Equipped with a massive F2.1 aperture, it captures 40% more light compared to traditional cameras, ensuring brighter, sharper images even in low-light conditions.
The camera offers an impressive zoom range from 4x optical zoom to 100x digital zoom, bringing you closer than ever to your subject with incredible detail. Additionally, its 5cm close-focus distance allows for stunning macro photography, capturing the finest intricate details with precision.
AI Smart Button For Camera Shorcuts
HUAWEI Pura 80 Series also has the all-new AI Smart Controls Button that offers instant access to personalised shortcuts, such as the camera, flashlight, or AI lens, while incorporating fingerprint recognition for enhanced security.
Stunning Display with Special Kunlun Glass Durability
HUAWEI's Pura 80 Series comes with an ultra-clear HUAWEI X-True Display™ that delivers peak brightness of 3000 nits, adaptive refresh rates up to 120Hz, and sharp visibility even under bright sunlight.
The series is backed by robust 5170mAh battery, powered by 100W HUAWEI SuperCharge and 80W wireless charging, ensuring all-day performance.
For durability, HUAWEI Pura 80 Ultra utilises 2nd-Gen Crystal Armor Kunlun Glass that provides 16 times greater scratch resistance and 25 times better drop protection than its predecessor, combining durability with elegance, while the HUAWEI Pura 80 Pro is equipped with a 2nd-Gen Kunlun Glass that is 20 times tougher than standard glass.
Pre-Order & Experiential Opportunities
Pre-order is now available at HUAWEI Experience Stores, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop. Doing so will grant you free gifts worth up to RM1,428, including the HUAWEI FreeBuds Pro 4 and one year of HUAWEI Care+. Sales and deals will run from 2 August to 31 December 2025.
Shoppers who purchase any model of the HUAWEI Pura 80 Series during this period are eligible to claim exclusive prizes worth up to RM2,978, available on a first-come, first-served basis at all participating stores and HUAWEI official online platforms.
Not only that; if you wish to experience the phone before purchasing, head on to Pavillion Bukit Bintang, Luala Lumpur, to enjoy the phones in an experiential exhibition where you get to try to shoot a live performance with the phones.
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