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Days after YouTube announced plans to crack down on AI-generated content on its platform, Meta has seemingly followed suit.
Meta has assured that users won’t be penalised for engaging with other people's content such as making reaction videos, participating in trends, or adding their own individuals takes on those content.
Instead, Meta’s focus is solely on content that's been reposted from other accounts, specifically spam accounts or those falsely pretending to be the original creator.
Meta Cracks Down On Repetitive Content
Meta announced new measures to combat "unoriginal" content on Facebook yesterday, 14 July. With a growing number of repeated content populating across Facebook, Meta will be tackling accounts that repeatedly reuse someone else’s text, photos, or videos without permission or meaningful inputs.
"We believe that creators should be celebrated for their unique voices and perspectives, not drowned out by copycats and impersonators," the company said.
So far, Meta has taken actions against 10 million profiles that were impersonating popular creators. Besides that, it has also taken action against 500,000 accounts found to have engaged in "spammy behaviour or fake engagement". These actions have included demoting comments from such accounts and reducing the distribution of their content to prevent them from making money.
This update from Meta comes just days after YouTube similarly clarified its policy around unoriginal content, particularly targeting mass-produced and repetitive videos, content easily generated with the use of AI technology.
Heavy Penalties For Reposted Content
Accounts caught repeatedly reusing someone else’s content will lose access to Facebook monetisation programmes for a period of time and see a reduced distribution of their posts.
When Facebook detects duplicate videos, it will also automatically reduce the reach of the copied versions to ensure the original creator gets the views and proper credit.
And to support original creators and ensure proper engagement for their work, the company said it is testing a system that add direct links on duplicate videos, pointing viewers back to the original content source.
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