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With the use of AI growing rapidly around the globe, Malaysians remain vulnerable to the abuse of AI technologies such as deepfakes, cyberstalking, online scams, and more.
'AI-Generated' Labels
Communications Minister Fahmi Fadzil has said the government is mulling over the idea of labelling all AI-generated content under the Online Safety Act 2024 to curb online crimes, especially on social media platforms.
He also added that this labelling could come into effect by the end of this year.
Several social media platforms have already begun voluntarily identifying AI-generated content. Recently, YouTube has announced plans to update their YouTube Partner Program (YPP) Monetisation policies to demonetise videos created by AI. Meanwhile, Instagram introduced a 'Made with AI' label to help users distinguish between real photos and AI-created ones.
Fahmi noted that such initiatives could be expanded regionally through cooperation among ASEAN countries.
No Current Regulatory Guidelines For AI Media
Fahmi said there are currently no globally satisfactory regulatory guidelines in place to address the spread of fake videos and photos.
However, he added that active discussions are ongoing, including at the level of the United Nations (UN) and the International Telecommunication Union (ITU).
“I recently attended the AI for Good Summit in Geneva, Switzerland. Indeed, at both the UN and ITU levels, there is ongoing debate over who should be responsible for AI regulation," he was quoted saying in Bernama.
Just last week, Fahmi also annonced that Malaysia will soon introduce Guidelines for Responsible AI Communication to outline transparent and ethical practices across media, public relations, and digital content creation.
"Even as machines evolve, one thing must never change: human ethics and judgment must lead," he said.
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