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Celine Low chevron_right
AI slop is taking over our social media. It doesn't matter if you're scrolling through short-form or long-form content, you'll come across videos that are so blantantly created by AI.
AI slop is a term you hear a lot these days because low-quality media, including writing, images, and videos, made using AI tools are being churned out non-stop. Plus, it's incredibly easy to create videos these days, everyone has access to a mobile video editor.
With this mass-produced content flooding our feeds, YouTube wants to stem the tide of this slop.
Limiting Mass-Generated Content Made From AI
The company will update its YouTube Partner Program (YPP) Monetisation policies on 15 July, with more detailed guidelines about the type of content creators can and can't earn money from.
TechCrunch spotted a page on YouTube's Help documentation, which explains that this update will help creators to better identify "inauthentic" content.
"In order to monetize as part of the YouTube Partner Program (YPP), YouTube has always required creators to upload “original” and "authentic" content. On July 15, 2025, YouTube is updating our guidelines to better identify mass-produced and repetitious content. This update better reflects what “inauthentic” content looks like today."
Human Creators Can Rest Assured
YouTube Head of Editorial & Creator Liaison Rene Ritchie says YouTube says the change is a "minor update" to the platform's longstanding YPP policies to help identify when content is mass-produced or repetitive.
"This type of content has already been ineligible for monetisation for years, as it is content that viewers often consider spam," he added.
Recently, YouTube announced the integration of Google's AI video generator, Veo 3, onto its platform, allowing everyone to freely produce videos from text prompts. However, if everyone can create content, then what happens to other creators?
Allowing this type to mushroom and creators to profit could harm YouTube's reputation in the long run. No matter how "minor" YouTube says this update is, it is a big deal for traditional creators who want artistic pursuits in a sea of AI slop.
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