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Hyundai Now Has a Malaysian HQ, Debuting with STARIA MPV, New TUCSON & All-New SANTA FE SUVs

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Lead Editor

Jodee Tan chevron_right

Jodee is ProductNation's lead editor with a current focus on tech consumer products. She was fished out from the PR industry, wher ...

Hyundai has officially entered Malaysia as its own entity. Formerly distributing models under Hyundai Motor Company (HMC), the South Korean HQ, Hyundai Motor Malaysia (HMY) is now the direct Hyundai Malaysian HQ serving the local market.

In celebration, Hyundai Malaysia has launched three freshly imported models—STARIA, the New TUCSON, and the All-New SANTA FE—in Kuala Lumpur.

The release of these models reflect the brand’s renewed commitment to Malaysian drivers, offering family-ready MPVs, versatile SUVs, and feature-rich flagship vehicles designed for local lifestyles. Each model brings advanced safety, connected technology, and tailored configurations to meet the daily needs of Malaysian families and professionals.


STARIA: Futuristic MPV with Spacious Comfort

The Hyundai STARIA rewrites MPV design with its spaceship-inspired silhouette, panoramic windows, and brass-chrome detailing. Available in Style, Prime, and Prestige variants (7- or 10-seater), it delivers up to 1,024 L of cargo space, premium relaxation seats, dual sunroofs, and a BOSE® 12-speaker system—powered by a 2.2 L CRDi diesel engine (177 PS/430 Nm) paired to an 8-speed auto.

  • Exterior & Interior: Signature single-curve body; full LED projection headlamps; flexible seating.
  • Tech & Comfort: 8″ touch display; auto climate control; dual panoramic sunroofs (Prestige).
  • Safety: Hyundai SmartSense suite (FCW, LKA, FCA, SCC, BSW, SEA) with advanced alerts on Prestige.

Priced from RM179,888, the STARIA combines bold, futuristic design with advanced safety  technologies and a thoughtfully crafted interior, positioning itself as a next-generation MPV  built for evolving Malaysian lifestyles, and designed to deliver space, presence, and  purposeful innovation on every journey.

New TUCSON: Sporty Hybrid SUV Enters the Lineup

The New TUCSON brings a bold, parametric-jewel grille, integrated LED DRLs, and a tech-driven cabin with a 12.3″ dual curved display and floating console.

For the first time in Malaysia, the TUCSON offers a 1.6L Turbo HEV variant (235 PS/367 Nm), alongside 2.0L MPI petrol (156 PS/192 Nm) and 1.6L Turbo petrol (180 PS/264 Nm) options—all front-wheel drive. SmartSense safety standard is also included on the Prime and Prestige.

  • Design & Cabin: Sporty exterior; panoramic curved display; fingerprint-linked profiles; multi-tray storage.
  • Powertrains: First Malaysian TUCSON HEV for lower fuel consumption; responsive turbo and MPI engines.
  • Safety & Convenience: Blind-spot view monitor, RSPA, Surround View Monitor on top specs.

Priced from RM143,888, the new Hyundai TUCSON is more than just a functional SUV — it’s crafted for drivers who expect more than the conventional.

All-New SANTA FE: Flagship SUV with Premium Versatility

The All-New SANTA FE ups the ante with a commanding high-shoulder stance, H-shaped lighting, and Hyundai’s largest tailgate opening. Drawing its power from a 2.5 L T-GDi turbo (281 PS/440 Nm AWD) or a 1.6 L HEV (235 PS/367 Nm), the SUV comes in 6- or 7-seater layouts with first-class amenities: dual wireless charging, UV-C sanitiser tray, panoramic curved display, and relaxation mode seats. Hyundai SmartSense is also fully loaded, and includes the likes of FCA 2.0, RSPA, 3D Surround View, and Trailer Mode.

  • Space & Comfort: Wide-opening tailgate; fold-&-dive second row; Calligraphy 6-seater relaxation seats.
  • Premium Tech: Dual curved 12.3″ screens; bilateral multi-console; UV-C sanitiser; dual wireless chargers.
  • Power & Safety: Turbo AWD and HEV options; full SmartSense suite with advanced avoidance assists.

Priced from RM225,000, the All-new SANTA FE caters to Malaysian families who seek flexible space, premium features, and  advanced safety as part of their everyday drive. 


To celebrate its direct entry into the Malaysian market, Hyundai Malaysia is offering  exclusive benefits to its new and existing customers. The first 100 customers will enjoy free  service maintenance for up to eight times, inclusive of labour and parts.  

Hyundai is also reaffirming its commitment to exceptional customer care as all new vehicles  will come with an 8-year / 160,000 km warranty and free maintenance labour of up to four  times — offering Malaysian customers greater peace of mind, long-term confidence, and  support throughout their ownership journey.

To find out more, visit Hyundai Malaysia's website here. Stay updated with ProductNation on here, Instagram & TikTok as well.

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