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POCO has officially launched its latest smartphone, the POCO F7, a new flagship device that delivers top-tier performance and features at a much wallet-friendly price.
At its core, the POCO F7 is powered by the recently debuted Qualcomm Snapdragon 8s Gen 4 Mobile Platform. This powerful chip makes everything on your phone faster and smoother, from everyday apps to intense gaming, giving you the kind of high-level performance you'd usually only find in much more expensive phones.
On top of that, this phone is packed with features like reverse charging to help out other devices, a pro-level camera system for stunning photos, and it's even launching with special early bird prices you won't want to miss.
Made For Lasting Performance
A powerful phone needs to stay cool and charged to keep up, and the POCO F7 is ready for it. It incorporates POCO's most advanced cooling system to date, a special "IceLoop System" to prevent the phone from overheating even on heavy-duty usage.
For battery life, the POCO F7 comes with a huge 6500mAh battery, the biggest ever in a POCO F Series phone. This means you get more time using your phone between charges. And when you do need to charge your phone, its 90W HyperCharge technology can get your battery to 80% in just about 30 minutes.
That's not all! The phone supports 22.5W reverse charging, which means you can even use your POCO F7 to charge other compatible devices if they're running low.
The phone runs on Xiaomi HyperOS 2, which enhances real-world responsiveness. If you're a gamer, you'll love WildBoost Optimisation 4.0 and Smart Frame Rate, which make games like Genshin Impact run incredibly smoothly, often up to 120 frames per second. And with the Surge T1s signal tuner, your phone will stay reliably connected to cellular networks, Wi-Fi, and Bluetooth.
An Easy-On-The-Eyes, Immersive Display
To match its strong performance, the POCO F7 features a large 6.83-inch 1.5K ultra-bright display. The phone's peak brightness of 3200 nits and POCO's Sunlight Display 4.0 helps you see clearly especially if you're out under the glaring sun.
The screen is equipped with low blue light, flicker-free viewing, and circadian friendliness, so there's less eye strain even during long sessions. Moreover, the display adjusts its brightness smoothly without flickering and responds to your touches almost instantly or even when your fingers are a bit damp.
Pro-Level Photography
For those who love taking photos, the POCO F7's main camera can capture your environment clearly and vibrantly in various lighting condition, with its 50MP Sony IMX882 sensor with OIS (Optical Image Stabilisation).
Features like UltraSnap help you take quick, sharp shots, and Live Photo captures a short video clip along with your picture. For portraits, the phone offers different "focal lengths" (26mm, 35mm, 52mm) and a "real light spot" feature that creates a soft, pleasing blur in the background, making your subjects pop.
A new AI Beautify feature also smartly enhances your photos by improving colours, clarity, and brightness without making them look unnatural.
A Sleek, Glass Look
Available in Black, Cyber Silver, and White colours, the phone is designed with a strong aluminum frame and a sophisticated glass back. The screen has very thin borders, so you get more screen and less frame, making your viewing experience feel more immersive.
The POCO F7 Cyber Silver Edition is especially striking, featuring a mechanical-style design and a noticeable Snapdragon logo on the back. The best part, the phone can handle splashes and dusty environments, and its reinforced structure allows it to withstand up to 70kg of pressure without bending.
Up To RM300 Off For Early Birds
The POCO F7 is available in two storage configurations: 12GB+256GB and 12GB+512GB.
For a limited time until 9 July, POCO is offering special prices for these two variants:
- POCO F7 12GB+256GB: RM 1,599 (Normal price: RM 1,799)
- POCO F7 12GB+512GB: RM 1,999 (Normal price: RM 1,699)
You can visit the POCO Official Store on Shopee or the Xiaomi website for more info.
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