Editor
Jodee Tan chevron_right
Global consumer electronics brand TCL has just opened its first-ever TCL Brand Store in Malaysia, located strategically at Sunway Pyramid in Subang Jaya, Selangor.
This move, in collaboration with Vivid Concepts, aims to bridge the gap between online interest and offline access, allowing Malaysians to experience TCL's latest innovations and smart home ecosystem firsthand.
Immersive In-Store Experience for Malaysians
The new TCL Brand Store at Sunway Pyramid is designed to be customer-centric, offering an immersive experience. Instead of just looking at specs, visitors can now interact with TCL's extensive range of products, including TVs, home appliances, and mobile devices, in interactive zones.
Offering this direct interaction is crucial for budget-conscious and skeptical Malaysians who prefer to "see, touch, and try before they buy," ensuring the product truly meets their practical needs and expectations.
Products to Check Out in-Store
Customers can now experience TCL's line of innovative products, including their largest 115” 115C7K Premium QD-Mini LED TV, featuring all-domain halo control technology that covers everything from light generation to imaging, combined with CrystGlow HVA panel for stunning picture quality. The QD-Mini LED is also available in 85”, 75” and 65”.
Those interested in pursuing a better viewing experience can also explore the 98C8K Premium QD-MiniLED TV, which features the industry's top-tier display panel — the CrystGlow WHVA Panel, along with a Bang & Olufsen audio system.
As for gamers, both the C7K and C8K offer gaming features such as a 144 Hz native refresh rate, 288 Hz VRR, and TCL Game Master for smooth and immersive gameplay.
TCL also showcased their extensive line of home appliances featuring its latest innovations, including its FreshIN 3.0 air conditioner with offline voice control and T-AI energy saving, the sleek Free Built-IN refrigerator and its TWD105-C31DG washer dryer powered by DD inverter motor, direct drive and magnetic levitation to offer quieter, more efficient, and durable performance.
TCL's Broad Ecosystem and Olympic Plans
Following the successful launch of the first TCL Brand Store, this milestone marks a significant step forward in TCL’s expansion plans in Malaysia.
The upcoming opening of the second TCL Brand Store at IOI Mall Puchong on 7th August 2025 signals an exciting new chapter for customers in the Klang Valley. TCL will also continue to strengthen its collaboration with retail leaders like Vivid Concepts to elevate the in-store experience even further.
In conjunction to the store launch, TCL is also named an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category. This partnership means TCL will provide innovative display and home appliance solutions for the Olympic and Paralympic Games, enhancing experiences for fans and athletes.
TCL will support the International Olympic Committee's (IOC) Olympic AI Agenda, including supporting fan and athlete experiences on-site and at home.
Check out TCL Malaysia's website for more info. Stay up to date with ProductNation on here, Instagram & TikTok as well.
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