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Jodee Tan chevron_right
Samsung Malaysia Electronics has revealed its 2025 AI TV and premium soundbar lineup, with a new benchmark for immersive entertainment and connected living.
Powered by the advanced Samsung Vision AI platform, the new range delivers hyper-personalised, intuitive experiences – redefining the TV as more than a screen, but as a true smart companion in the home.
“Samsung has always innovated with purpose. With Vision AI, we’re introducing a new era of intelligent screens that learn, adapt, and seamlessly fit into your daily life,” said Mr. Charles Kim, President of Samsung Malaysia Electronics. “This year’s lineup focuses on delivering personalised, immersive, and energy-efficient experiences – all from the comfort of your home.”
Several Samsung TV series, including The Frame, QLED, MICRO LED and Neo QLED, all have been upgraded with immense AI features, all made to deliver visual clarity, smarter optimisations and a more balanced smart home protected by Samsung Knox, the brand's proprietary security solutions with 10 years of IT research and development.

Pre-Order Details
Pre-order your Samsung TV now and get exclusive Rewards Pre-order from 13 May – 1 June 2025.
Enjoy a premium soundbar (worth up to RM6,499) with pre-order selected Samsung AI TVs or a Customisable Bezel (worth up to RM899) with pre-order selected The Frame models — the ideal combination of performance and style.
If you’ve secured a Samsung Reservation+ voucher (RM100) during the registration of interest period, now’s the time to redeem it for up to RM800 in additional savings. Better yet, it stacks with the pre-order deal — making this the ultimate upgrade opportunity.
Here’s how to pre-order:
- Visit the Samsung Online Store or participating retail outlets nationwide
- Select your 2025 AI TV model
- Apply your SR+ voucher (if applicable) and proceed to checkout
- Redeem your complimentary gifts via the Samsung Redemption Portal from 13 May to 15 July 2025

Experience It Live at the Samsung 2025 AI TV Roadshow
Be the first to witness the future of smart entertainment at the Samsung 2025 AI TV Roadshow, happening from 21 to 25 May 2025 at 1 Utama Shopping Centre (Lower Ground Oval Concourse).
Get hands-on with Samsung’s cutting-edge AI TVs and soundbars, explore Vision AI in action, and enjoy exciting on-ground promotions, hands-on sessions, and personalised consultations designed to help you discover the screen that fits your life best.
For more information on the new Samsung Vision AI TV lineups, visit our article here, or visit Samsung Malaysia website. Stay updated with ProductNation on here, Instagram & TikTok.
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