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Jodee Tan chevron_right
Samsung Malaysia has finally unveiled its 2025 AI TV and premium soundbar lineup, all promising to redefine home entertainment and connected living through cutting-edge AI.
This lineup focuses on personalization and intuitive experiences, with Samsung's new TVs now being more than just our entertainmnt screens. Aimed to be smart companions in your home, the new TVs are powered by Samsung Vision AI and Samsung Knox.
Vision AI - The Brains Behind the Screen
Samsung's 2025 TV lineup features Vision AI, Samsung's most intelligent TV platform to date
Through your TV, you can control navigation intuitively without a remote by using a Galaxy Watch7 via Universal Gesture.
Personalized Features with Vision AI
Vision AI enables several personalized features. These include gesture recognition and Generative Wallpaper, which transforms the screen into a personalized art canvas
Immersive and Energy-Efficient Experiences with Neo QLED 8K, 4K, OLED and QLED Series
Samsung's 2025 lineup also emphasizes immersive viewing and energy efficiency. AI Custom Matching refines sound settings, while AI Energy Mode optimizes power consumption
Leading Samsung’s 2025 lineup is the Neo QLED 8K, headlined by the QN990F model. Through the NQ8 AI Gen3 processor – Samsung’s most advanced yet – it features 768 neural networks and enhanced on-device AI to analyse and optimise video and audio in real time. This delivers incredible detail, clarity, and immersion in every scene, whether you’re watching native 8K content or upscaled sources.
The TV also features a premium Infinity Air Design with an ultra-slim 13.1mm profile and floating stand. Intelligent modes like AI Customisation Mode, AI Auto Game Mode, and AI Energy Mode further personalise the experience while maximising performance and efficiency.
Samsung has also extended the power of Vision AI to its other popular TV Neo QLED 4K, OLED, and QLED lineups. These TVs series feature the size from 65” to 98”, and the likes of 2,000 nits peak brightness as well as a 165Hz refresh rate. They bring vibrant colour, rich contrast and personalised smart features — all enhanced by Vision AI — at a more accessible price point for everyday homes.
The Frame Pro 2025 - Now With Advanced AI Capabilities
New advancedments are also brought about with the Frame Pro 2025, enhanced with QLED technology and powered by the NQ4 AI Gen3 processor. Now featuring a Wireless One Connect Box, the TV includes an omnidirectional wireless solution, allowing devices to be connected from any direction — even when placed up to 10 metres away.
Additionally, for MICRO LED, Neo QLED, and QLED model, users can now access options to purchase at least 30 refreshed artworks monthly through the updated Art Store Streams, and access to over 70 complimentary ambient content pieces throughout the year – now accessible across The Frame, MICRO LED, Neo QLED, and QLED model.
New Q-Series Premium Soundbars - More Powerful, Now With Optimised Sizes
The 2025 Q-Series soundbar lineup featuring the HW-Q990F, HW-Q930F, HW-Q800F, and HW-QS700F, all delivering cinematic audio with Wireless Dolby Atmos and Q-Symphony, bringing users harmony in rich, multidimensional surround sound. With AI-driven sound optimisation and seamless TV pairing, Samsung soundbars retains the gold standard for immersive audio.
This year’s updates include a 50% smaller subwoofer for greater placement flexibility — without compromising deep, powerful bass. The HW-QS700F introduces Convertible Fit with a built-in gyro sensor that detects whether it's on a wall or tabletop and adjusts output accordingly.
Its speakers can also now adapt between front-and up-firing channels for consistent Dolby Atmos quality. Combined with SpaceFit Sound Pro, which calibrates audio to your room’s acoustics, the Q-Series ensures optimised performance in any environment.
Pre-order promos and roadshow about the products are also aplenty. If you wish to know more about them, visit our article here, or Samsung Malaysia website. Stay updated with ProductNation on here, Instagram & TikTok.
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