LG unveiled its latest audio product line of Bluetooth speakers and earbuds at CES 2025, which are created in partnership with multi-platinum musician and tech entrepreneur, will.i.am. This also officiates the debut of the “xboom by will.i.am” line, following the partnership announcement in early December.
Leveraging both his extensive experience in understanding what people love and developing technology for creatives, will.i.am also fundamentally inspires xboom’s product development, design, and brand marketing.
Editor
Jodee Tan chevron_right
Table of Contents
Introducing LG xboom Lineup
The 2025 audio product line is spearheaded by the xboom Bounce, which combines refined audio quality with stylish aesthetics.
- xboom Bounce boosts portable sound experience to a new level with its built-in, up-bouncing passive radiators, dual dome tweeters and track-type woofer.
- Also, the Bounce is capable of delivering high-frequency stereo with precise highs and an expanded soundstage, surrounding listeners with enhanced clarity and depth.
- Interestingly, the name “Bounce” comes from the speaker's up-bouncing passive radiators that visibly bounce and light up in beat to the music.
- With a water and dust resistance IP67 rating and Military Standard 810G durability, this robust speaker’s built-in battery lasts up to 30 hours.
LG xboom Grab presents an exciting take-anywhere audio experience, pairing powerful sound with a compact, travel-friendly design.
- Despite its relatively slim size, the Grab manages to pack dual passive radiators positioned on both sides of the speaker for dynamic bass and lively sound.
- As the name “Grab” suggests, this speaker is perfect to hold in one hand for use on the go.
The xboom Stage 301 is designed for those who love transforming any space into a lively stage – hence the name “Stage.”
- Optimised for busking, karaoke night, or any sort of indoors or outdoors gathering, the speaker effortlessly fills big spaces with powerful sound.
- This robust model packs a punch with its 6.5-inch woofer and dual 2.5-inch midrange drivers, providing rich, full-bodied audio.
Last but not least, the xboom Buds employ lightweight graphene drivers, which are key to delivering pure, well-balanced sound with rich bass.
- As thin as paper yet strong as steel, graphene improves durability while supporting LG’s Active Noise Canceling technology, providing a more immersive listening experience.
- Featuring LE Audio Auracast, the Buds enable users to listen to open audio streams in public and permit multiple device connections so that several users can simultaneously enjoy the same audio.
Personally & Professionally Tuned by will.i.am
All “xboom by will.i.am” audio products are professionally tuned by will.i.am, delivering the xboom signature sound – characterised by a more balanced audio profile with warmer tones. The product design is playfully compact and embodies will.i.am’s creative artistry that stems from his life-long experience in pop culture.
The “xboom by will.i.am” line boasts a family of smart Bluetooth speakers – the xboom Bounce, Grab, and Stage 301 – all fortified with seamless AI capabilities for a next-level listening experience. These xboom speakers conduct AI analysis on the content being played to automatically adjust AI Sound, switching to sound options that accentuate the melody, rhythm, or voice, and even harmonises with its lighting capabilities.
This partnership is ultimately in line with will.i.am, recently appointed as LG xbook's “Experiential Architect”, aims to establish LG as a culture-forward brand that elevates the listening experience, complete with new sound and design values. With that, audio lovers can look forward to more unique xboom products under this partnership.
Follow or visit LG Malaysia Official Website on updates and availability of the all-new “xboom by will.i.am” audio products, which will roll out in global markets this 2025.
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