Editor
Jodee Tan chevron_right
KraveBeauty is making its debut into makeup with the Plumptuous Lip Jelly, launching on February 13 at Sephora Malaysia!
This nourishing, non-sticky lip jelly is the perfect fusion of skincare and beauty, delivering deep hydration, a glossy, high-shine finish, and a pop of color, all while being refillable and made with upcycled ingredients. Designed to smooth, plump, and hydrate, it’s a must-have for soft, luscious lips.
Available in four universally flattering shades: Iced Persimmon, Guava Blush, Cherry Cola, and Acai Dream, each swipe delivers a feather-light, non-sticky burst of hydration that feels like a comforting hug for your lips. The innovative cooling metal applicator enhances the experience, while the refillable design keeps both your lips and the planet feeling good.
Continuing KraveBeauty’s mission to create conscious and effective beauty, the Plumptuous Lip Jelly is formulated with Upcycled Plum Oil to nourish, 1% MaxiLip Peptide to firm and smooth, and Triolein to enhance absorption. The result? Fuller, softer lips with a glossy, high-shine glow—whether worn alone or layered over your favorite lipstick.
“I wanted a lip product that hydrates, adds color, and is refillable. Lip oils felt sticky, glosses too heavy, so we developed Lip Jelly: a smooth, hydrating gloss with a pop of color,made with upcycled ingredients and refillable packaging.”—Founder, Liah Yoo
The Plumptuous Lip Jelly will retail for RM103 (RM83 for refillables) and will be available for purchase at all Sephora outlets in Malaysia and sephora.my.
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