Consumer electronics retailer Senheng has announced a new update for its loyalty program. PlusOne members can now choose what rewards to get with their S-Coin on the Senheng mobile app and claim over 2,000 reward products and services.
Sometimes, shoppers are forced to claim their cashback rewards just to maximise their spendings. In turn, they might not be able to claim something they like or even need.
With this new update, it's made to simplify and offer Malaysians flexibility and personalisation in rewards redemption across home categories, echoing its new tagline ‘My Rewards, My Choice’.
Editor
Jodee Tan chevron_right
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S-Coin: The Next Gold Mine
Senheng currently boasts over four million PlusOne members. Since the inception of S-Coin in 2021, more than 700,000 members are earning S-Coin through purchases at Senheng stores, senQ outlets, and the Senheng App.
Senheng revealed a surprising statistic: millions of S-Coin have yet to be redeemed. There's even one account in Malaysia holding 5.7 million S-Coins (about RM57,000 worth) waiting to be claimed.
To unlock this potential, Senheng has also introduced comprehensive enhancements to its loyalty system, offering unlimited redemption, personalized rewards, and an upcoming Affiliate Program designed to help Malaysians earn more.
Redeem Without Limits
Say goodbye to restrictions and hello to freedom! With Senheng’s new unlimited redemption feature, you can spend your S-Coin however you like – no limits, no fuss. Whatever the amount, anytime you like, whether you’re indulging in a little treat or going all out on a big splurge, the power is now in your hands.
Note: S-Coins have an expiry of 2 years.
Affiliate Program Turns Influence into Earnings
To be launched in the first quarter of 2025, Senheng’s Affiliate Program will implement a simple way for customers to earn additional income. By sharing their favourite Senheng products and deals to friends and family, members can now earn from their recommendations. This initiative allows customers to benefit directly from their recommendations, transforming their everyday suggestions into meaningful, tangible rewards.
"Just Redeem, It's as Simple As That"
KH Lim, Chairman of Senheng, said, “We’re thrilled to introduce ‘My Rewards, My Choice’, reaffirming our commitment to putting rewards into the hands of our customers. Our members have always been at the heart of everything we do, and while they’ve already enjoyed the benefits of previously limited S-Coin redemption, we’re excited to give them even more. With the new unlimited redemption feature, we encourage our PlusOne members to log in, see how much S-Coin they have—and start redeeming.”
He added, “In light of the economic challenges many Malaysians face, we will soon introduce the Affiliate Program to provide our customers with an opportunity to earn by recommending Senheng to their friends and family. We hope this initiative not only eases some financial burdens but also brings added value and earning opportunities to our loyal members. At Senheng, innovation and customer satisfaction are at the core of everything we do here, and we remain deeply committed to enhancing the shopping experience for all Malaysians.”
My Rewards, My Choice
The enhanced loyalty program is now live on the Senheng App. Customers are encouraged to log in, redeem their S-Coin and explore the new features. With the Affiliate Program launching in the first quarter of 2025, there’s never been a better time to join as a PlusOne member.
For more information about the PlusOne Membership or Senheng, visit discover.senheng.com.my or download the Senheng App on the Apple Store or Google Play today.
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