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Jodee Tan chevron_right
Shark Beauty, rising industry leader in the tech beauty realm, launched a showcase in a high-profile collaboration with renowned celebrity hairstylist Chris Appleton to the runway during Paris Fashion Week 2024.
Through this partnership, it aims to showcase how one can achieve professional-grade results from home, whether we want to look our best for every day or a special occasion; belifs that Shark beauty hold dearly to its core for its products.
Moreover, it highlights Shark Beauty’s commitment to accessibility and high-performance tools aligns with Appleton’s reputation for creating flawless looks. His portfolio include stars like Kim Kardashian, Jennifer Lopez and more.
At the heart of the event was a striking runway presentation that merged hair artistry with haute fashion. Models strutted in carefully curated looks, their hair styled live by none other than Appleton himself. From sleek, high-gloss finishes to voluminous waves, Appleton proved Shark Beauty to be a must-have for both professionals and beauty enthusiasts alike.
Using the new Shark SpeedStyle, the latest innovation from Shark Beauty which is launching in Malaysia exclusively with Sephora on 24th October 2024, Chris Appleton showcased some top looks for 2025, leveraging the versatility of the lightweight high-velocity SpeedStyle hair dryer.
Appleton’s demonstrations of 2025 styles, going from bouncy blow out to wet-look, underscored how easily the Shark SpeedStyle transitions from blow-drying to curling, offering effortless styling without sacrificing health or shine. An attendee noted that “Chris always says that true glamor doesn’t take hours; sometimes it’s just the right attitude and five good minutes,”.
On the collaboration, Appleton expressed his excitement, saying, “I’ve always been impressed by Shark Beauty’s tools, especially their mission to create products that work ‘For All Hairkind.’ These are tools that I trust to use on any client, and now, through this partnership, I’m bringing those same professional results to everyday consumers.”
Appleton himself expressed his excitement about being part of fashion week, remarking, “Being in Paris, showcasing some of the trends and latest hairstyles that people have loved, some classics and then a few new ones, and being able to show people in real-time how to take something looking regular and make it runway-ready or red carpet-worthy, by using great products and tools.
Read more about our Shark Beauty experience with the Shark FlexStyle (review), or below for other related recommendations: