Editor
Jodee Tan chevron_right
CHAGEE, Malaysia's leading tea brand, is excited to announce the grand opening of its Sunway Pyramid Flagship outlet.
With this flagship store, CHAGEE continues its mission of delivering the finest tea experience to its customers. By blending heritage and modernity, CHAGEE invites all tea lovers to journey through the rich tea tradition reimagined for the 21st century.
If you're free from September 17 to 22, come enjoy a week-long celebration at the Orange Concourse in Sunway Pyramid, Petaling Jaya, to explore CHAGEE's visionary Modern Tea House concept, featuring exclusive activities and premium teas.
A New Tea Experience in a Visionary Space
Like its respective Sunway Velocity and Sri Petaling outlets, this Sunway Pyramid Flagship store redefines the traditional tea house experience with its Modern Tea House concept.
Adorned with rich tea colours, luxe décor spaces and elements like the Cultural Wall, the store's design is a visual feast. The wall, which is exclusively at the Sunway Pyramid Flagship outlet, features iconic symbols of Malaysia’s diverse landscape - mountains representing the famous peaks where full leaf tea originates from.
Said mountain designs are also infused with elements of the sea and Malaysia batik – a cultural fusion that is a sight to behold.
Innovative Tea Craftsmanship
Complimenting the environment, CHAGEE's tearistas bring the art of tea brewing to life, facing the customers as they craft each drink with precision and care.
CHAGEE continues to revolutionise the tea industry with groundbreaking tea extraction technology. Signature drinks like Teaspresso and Iced Oriental Tea showcase the diversity of tea culture, both crafted with modern extraction techniques to elevate each cup's flavour profile.
Grand Opening Activities: 17 to 22 September 2024
In celebration of the grand opening, CHAGEE has organised a series of fun and interactive activities throughout the week at the Orange Concourse, Sunway Pyramid. Here’s what patrons can expect:
1. CHAGEE Mini Program Registration
Shoppers can sign up as CHAGEE Mini Program users and follow CHAGEE on Facebook, Instagram, or TikTok. Upon registering, they’ll receive a postcard and the very first stamp! The stamp card design mirrors the stunning Cultural Wall found in CHAGEE’s flagship store.
2. Game Stations and Prizes
To complete the stamp card, shoppers are encouraged to visit three exciting game stations around the area:
- Tea Toss: Toss at least three tea bags (each representing an ingredient of CHAGEE’s signature milk tea) to earn a stamp.
- Tea Scale: Test one’s tea knowledge by measuring the correct weight of tea leaves—get close enough and earn another stamp!
- Tea Buzz: Navigate through an electrical circuit designed in the shape of CHAGEE’s Cultural Wall. Successfully make it through, and patrons can claim the third stamp!
3. Tea Bar and Free Tea Tastings
From 10 AM to 10 PM daily, visitors can enjoy free tastings at our Tea Bar, featuring popular flavours like White Peach, Jasmine, and Da Hong Pao. It’s the perfect way to explore the unique flavours that CHAGEE’s modern brewing techniques bring to life.
4. DIY Badge and Tote Bag Stations
- Round Badge: Post a story on social media, tag @my.chagee, and use the hashtag #CHAGEE to get a chance to DIY a badge. CHAGEE is giving away 1,000 badges every day!
- Tote Bag: Spend RM50 or more at the Sunway Pyramid flagship outlet and redeem a limited-edition tote bag. Redemptions happen at specific times -11 AM, 2 PM, 5 PM, and 8 PM - with 400 tote bags available daily.