Kate Spade New York Pop-Up at The Exchange TRX Celebrates Their Fall Collection

Kate Spade New York has opened an immersive pop-up experience at The Exchange TRX, Central Exchange, to celebrate the launch of its Fall 2024 collection and the iconic Spade Flower Jacquard handbag assortment. Running from September 4 to 15, 2024, this pop-up brings to life the brand’s joyful and optimistic spirit, encouraging visitors to celebrate personal interpretations of joy while exploring the latest styles.

The pop-up features signature Kate Spade green and showcases the Spade Flower Jacquard design, embodying the brand’s enduring style. Visitors can also engage in interactive elements such as a large-scale "What does Joy mean to you?" flip board, a fish-eye lens photo booth with a Spade Flower Jacquard border, and a customizable beaded phone strap for those who make a purchase.

Coinciding with the pop-up, Kate Spade New York debuted its Fall 2024 campaign featuring actresses Taraji P. Henson, Nicola Coughlan, and Marsai Martin, who highlight the season’s vibrant collection. The campaign celebrates reimagined classic prints, heritage details, and the relaunch of the Spade Flower Jacquard assortment, with exclusive black Spade Flower Jacquard handbags available only at the pop-up.

Celebrating the opening, local celebrities including Anna Jobling, Christinna Kuan, Eyka Farhana, Sweet Qismina, Yaya Zahir, Bay Doucet, and Shalma Ainaa graced the event in stunning kate spade Fall 2024 attire.

Visit the pop-up at The Exchange TRX and immerse yourself in the joyful world of kate spade new york this season.