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Jodee Tan chevron_right
Dyson is taking its next step into the world of beauty with its first ever wet line styling products, the Dyson Chitosan™ formulations range.
Powered by chitosan, a complex macromolecule derived from oyster mushrooms and engineered with Dyson Triodetic™ technology, the range is the result of over a decade of investment in hair health, with Dyson now expanding its research capabilities into ingredient science.
Designed to combat the problems of some others that use simple polymers that lock hair strands together with stiff bonds, the Dyson Chitosan™ styling range works differently to deliver flexible all-day hold, with movement and shine, without the crunch. For all hair types. Even in high humidity.
These formulations have also been engineered to work with Dyson’s hair tools, to help the styles you love last longer.
“Whilst some other styling products use simple polymers that stick the strands of hair together like glue. Dyson’s formulas work differently. When used in Dyson Chitosan™ formulas, the complex macromolecule helps create flexible bonds that support hair strand by strand, for flexible all day hold, with movement and shine” — James Dyson, Founder and Chief Engineer
A Powerful Hero Ingredient
Chitosan is a molecule those in the beauty community may not be familiar with. Those who are familiar are likely to have heard of the shellfish derivative, used as a supplement or in some packaging solutions. Through research, Dyson sourced a version of chitosan from oyster mushrooms.
Chitosan is a complex macromolecule that is found in the cell walls of the mushroom. Delicate yet strong, it’s what gives the fungi its shape and provides the basis of Dyson’s flexible hold.
It’s this hero ingredient that gives the Dyson Chitosan™ range its name.
Flexible All-Day Hold, Engineered With Dyson Triodetic™ Technology
Powered by chitosan, Dyson Triodetic™ technology flexibly locks in styles, with a lightweight structure of bonds – without stickiness, brittleness or crunch. These flexible bonds allow hair to move, flex, and recall its style, in unison with the rest, resulting in flexible all-day hold, even in high humidity. For soft, shiny, smoother styles with less frizz.
About Dyson Chitosan Range
Pre-Style Cream
Transforms from a cream to a sheer serum as you work the formula in your hand for even application, for touchable, long-lasting hold with a natural feel.
Engineered for all hair types, with its innovative four variants – each precisely blended with ingredients tailored to different natural hair shapes and conditioning preferences, for the best possible results.
Pump. Sheer. Smooth. For use on damp, towel-dried hair before styling, to prime.
- With conditioning agents to reduce frizz and protect natural shine
- High-performing silicones and oils precisely blended to add smoothness and maintain shine
- Up to 50% less frizz
- Hair feels soft, smooth and conditioner
Post-Style Serum
Engineered for all hair types. The serum helps to hold and define your end style, for soft, flexible all-day hold with movement and shine. Use on dry, styled hair for definition.
- Hair feels instantly hydrated with a shiny finish
- Styles are locked in after heat or air drying
- The formula, which contains Hyaluronic acid, acts as a weightless protective shield in up to 80% relative humidity
- Reduces frizz by up to 50%
- Safe for colour and chemically treated hair
- The lightweight serum contains a blend of amino acids known to repair signs
Packages With Precised Dosage
Dyson’s research and development didn’t stop at the formulas. When exploring delivery systems, engineers uncovered frustrations with existing solutions with tubes or jars and decided to design one in-house to combat them.
The Dyson-engineered precision applicator is rigorously tested to deliver the same amount, pump after pump. An exact 0.22ml is dispensed every time, helping to prevent product wastage or overuse.
Each full-size formulation packaging is refillable, and the outer packaging is tested and built to last. Plus, the refill cartridges can be recycled at home.
The products are currently not yet released in Malaysia. To sign up for more information on the release, visit Dyson Malaysia's official website.
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