Editor
Jodee Tan chevron_right
Tailored to the needs of modern users, Wardah's esteemed beauty products are set to redefine personalized skincare experiences for all Malaysian visitors of Skinverse.
The highly anticipated Wardah Skinverse event was officially launched at The Exchange TRX in Kuala Lumpur on 18 July 2024. In the event is the brand's pioneering robotic skincare technology, Personalized RoboSkin, which is designed to help customers get the right skincare regime they need based on their skin converns through analysis.
"Wardah Skinverse: Skincare Powered by Science campaign" will take place until 21st July 2024, from 10.30am to 9.30pm.
Personalised RoboSkin™ marks a groundbreaking leap in personalized skincare solutions. Leveraging on advanced AI, this cutting-edge technology meticulously analyzes unique skin profiles.
Through integration with Wardah's comprehensive data from its Skin Genomic Research, Personalized RoboSkin precisely identifies individual skin requirements. It innovatively tailors skincare in real-time, offering targeted solutions that cater to specific skincare needs.
Other than the Personalized RoboSkin, the campaign also features a series of holistic engagement and gamification experiences that educates visitors on skin and skincare knowledge.
Booths for visitors to visit:
- Skinventure – A multi-sensorial and interactive exploration into factors that could cause invisible skin problems;
- Sun Protect Sphere – Learn about SPF ranges and the different sunscreen formulations that best suit individual sun protection needs;
- Skin Barrier Reborn – Participate in interactive activities to learn how to maintain and strengthen skin barrier for healthier skin;
- Brightening Skin Science – Educate on various brightening ingredients that are safe for the skin;
- Skin Science Clinic – Consult with skin experts to understand unique skin needs and learn how to use the latest skincare technology; and
- Skin Expert Talks – Gain insights and perspectives through a series of educational sessions with dermatologists and beauty influencers.
At the launch, the agenda featured a sharing session on skincare knowledge and usage featuring panellists Alif Kartika, Global Halal Beauty Brand Development Group Head for ParagonCorp; Bayu Ahmad Ramdani, Senior Head of R&D ParagonCorp, Dato’ Dr. Noor Zalmy Azizan, Dermatological Society of Malaysia, Mr. Yusuke Saito, Global Strategic Innovation Expert, and Elfira Loy, a celebrity and one of Wardah Beauty Ambassadors. The discussion was moderated by Dayah Bakar, TV host and Spokesperson of Wardah Beauty MY.
Highlights of the session
Alif Kartika, Global Halal Beauty Brand Development Group Head for ParagonCorp:
- “The Wardah Skinverse campaign was conceptualized through a joint study between Wardah and the Indonesian Society of Dermatology and Venereology (PERDOSKI). It delved into comprehensive research, with the aim to gain in-depth knowledge of local skin traits, which has informed the development of personalized skincare solutions.”
Mr. Yusuke Saito:
- “Wardah upholds a rigorous commitment to excellence in skincare. We meticulously research and carefully select the best raw materials, collaborating closely with global partners to ensure Wardah’s products achieve the highest efficacy and quality standards,”
Malaysian celebrity and Wardah Beauty Ambassador, Elfira Loy:
- “Wardah’s innovative use of technology to develop effective and safe skincare solutions is remarkable. The dedication to research and advancement ensures that we, as consumers, are always receiving the best products possible. It’s an honor to represent a brand that not only enhances beauty but also aligns with my values and standards.
Dato’ Dr. Noor Zalmy Azizan, Senior Consultant Dermatologist, President of Dermatological Society of Malaysia (PDM) also expressed that the Skin Genomic Research bridges a crucial gap between dermatologists and patients as it enhances the ability to personalize skincare consultations and solutions, while also promoting greater skin knowledge literacy among Malaysians.
For more information, visit https://wardahbeauty.com/.
More related recommendations