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Jodee Tan chevron_right
OATSIDE, a cult favourite oat milk in Malaysia, will be cutting its retail prices to make oat milk accessible to a wider audience. The brand will be implementing this price reduction nationwide by September 2024.
This move was aimed to help consumers enjoy dairy milk-alternative easier, especially with the rising cost of living in the country.
The OATSIDE 1L Barista Blend and Chocolate variants will retail for RM9.90, down from RM14.50, at major retailers across Malaysia, including Village Grocer, Jaya Grocer, Ben’s Independant Grocer, The Food Merchant, QRA, Aeon and Seibu+.
“We are committed to creating products that taste great, are healthy and are sustainable. The challenge for the plant milk category in the past has been its relatively higher prices. As we have scaled over the last 3 years, we've worked hard to find efficiencies through our supply chain and we are passing these savings on to consumers as part of our mission to make oat milk a staple in more households,” says Benedict Lim, Founder and CEO of OATSIDE.
“While the prices are new, there has been no change to our product formula and OATSIDE has the same creamy, malty taste you’re used to, made with roasted oats and our proprietary enzyme extraction process. OATSIDE’s oat milks are lower in sugar, lactose-free, contains no cholesterol, and has similar levels of calcium as dairy milk per serving.” added Benedict Lim.
Since its launch in 2022, OATSIDE has expanded to serve 15 countries, reaching over 250,000 retail and foodservice locations across Asia. OATSIDE started in Malaysia in 2022 and is currently available across retailers and cafes nationwide with both its 1L and 200ml formats of Barista Blend, Chocolate and Coffee variants.
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