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Colgate Unveils Revolutionary Its First-ever Optic White Purple!

With the power of purple, reveal that radiant smile

Colgate treads new ground with the unveiling of its first-ever purple toothpaste - The Colgate Optic White Purple! A milestone in oral beauty technology, this toothpaste is formulated to colour-correct yellow tones and unlock radiant smiles instantly. In a time when beauty trends are constantly evolving, Colgate stepped up by merging oral care with the innovations of beauty.

Anand Taparia, Senior Marketing Director of Colgate-Palmolive South ASEAN Hub, emphasizes the brand’s commitment to revolutionizing oral care with a beauty-conscious approach, saying “The Colgate Optic White Purple whitening toothpaste is designed with our beauty-savvy generation in mind. We are revolutionizing oral care as oral beauty and providing a solution, or in this case, a beauty hack that brightens your smile and prepares you for any occasion.”

The colour theory wheel inspires the Colgate Optic White Purple as it uses the power of complementary colours to colour-correct the yellow tones of the teeth. With the help of High Clean Silica and Core-Shell Silica, this toothpaste works to remove surface stains, giving a noticeable result of whitening teeth. Not to mention, the formula is enamel-safe, ensuring both efficacy and safety for daily whitening.

Anand also adds, “At Colgate, we look to empower everyone to take control of their oral health and unlock the confidence that comes with a brighter smile. This purple whitening toothpaste can be seamlessly integrated into your everyday beauty regimen, offering a convenient and healthy way to enhance your perfect smile.”

Celebrating the launch of the Colgate Optic White Purple in Malaysia, Colgate is embarking on the Purple Beauty Hack Bus Tour. Traveling to select shopping malls and universities across Klang Valley and Penang, the bus promises an experience filled with interactive and immersive activities, product trials, and best of all, surprise gifts.

Purple Beauty Hack Bus Tour Schedule:


  • The Exchange TRX (Outdoor, Uniqlo Entrance), Kuala Lumpur: 3 May [10 am - 8 pm] & 4 - 5 May [11 am - 8 pm]
  • Tunku Abdul Rahman University of Management and Technology, Setapak, Kuala Lumpur: 7 May [10 am - 6 pm]
  • Taylor’s University Lakeside Campus, Subang Jaya, Selangor: 9 May [10 am - 6 pm]
  • Universiti Kebangsaan Malaysia (Kuala Lumpur Campus), Jalan Raja Muda Abdul Aziz, Kuala Lumpur: 15 May [10 am - 6 pm]


  • Hin Bus Depot, George Town, Penang: 25 - 26 May [10 am - 5 pm]

Discover the transformative power of Colgate Optic White Purple and unlock your radiant smile today! For more information on the toothpaste, visit Colgate’s website and for the latest updates on the Purple Beauty Hack Bus Tour, follow Colgate Malaysia on Facebook and Instagram.

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