SHARP is launching a special Parents’ Day promotion from 1 May - 15 June 2024, helping Malaysian families upgrade their home appliances to show appreciation to their loved ones.
The promotion, happening online and offline, will offer discounts of up to 40% as well as gifts with purchase, covering more than 70 products such as televisions, washing machines, and air conditioners.
Additionally, SHARP is set to launch a travel content series on Facebook and Xiao Hong Shu, providing valuable information and travel hacks for upcoming family trips.
In celebration of Parents' Day, SHARP conducted a street interview and gathered insights from 50 Malaysian participants. Many expressed a desire to travel with their parents but found planning the trip challenging due to a lack of information.
Additionally, over 80% of respondents planned to buy home appliances as gifts during Parents' Day, with televisions and refrigerators being the popular choices.
In collaboration with Astro, the brand also announces the launch of ‘SHARP Travel with Parents’ series. This TV series is designed to cherish the precious interactions between parents and children through travelling, emphasising the importance of family warmth and intimate interactions, and crafting a series of priceless memories.
The first season launched in 2023, ‘SHARP Travel with Mommy’, was widely acclaimed with high viewership ratings, winning the ’Best Lifestyle Programme’ for Malaysia region at the Asian Academy Creatives Awards.
The upcoming season, premiering on 12 May 2024, at 9:30 pm on Astro AEC, Astro GO, On Demand, and sooka, broadens its scope to include the entire family while creating beautiful memories together. The programme will introduce the audiences to both international destinations such as Australia, Macau, Taiwan, and local Malaysian spots such as Sitiawan and Pangkor Island, to find the perfect destination for family trips.
“We are committed to enhancing the consumer experience here in Malaysia through our innovative products. This Parents’ Day, we also hope to encourage Malaysians to bring their families outdoors and experience the beauty of nature. Our enduring partnership with Astro and the invaluable support from Jason Yeoh and his mother help us bring these enriching narratives to our consumer consciousness. We are eager to continue this journey and celebrate more milestones in future collaborations,” Mr Ting concluded.
For more information or updates, visit SHARP's website, Facebook and Instagram pages.
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