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Dyson Airstrait™ — Straight Hair Has Never Been More Effortless!

Instant straight hair right out of the shower

Dyson is set to revolutionise hair styling with the upcoming launch of the Dyson Airstrait™ straightener. Engineered with groundbreaking technology, the Airstrait™ promises wet-to-dry straightening without hot plates, eliminating heat damage for healthier, stronger hair.

Crafted for diverse hair types, the Dyson Airstrait™ ensures a natural straight style with body and movement, preserving hair strength and vitality. By employing innovative airflow technology, the straightener dries and styles hair simultaneously, streamlining the styling process.

James Dyson, Founder and Chief Engineer, emphasised the importance of airflow expertise in the creation of the Dyson Airstrait™: "Our first wet-to-dry straightener, with no hot plates and no heat damage, reflects our commitment to user-friendly styling while prioritising hair health."

Airflow Precision and Science Behind Styling

At the core of the Dyson Airstrait™ is precision airflow technology. Dual 1.5mm apertures generate high-velocity downward blades of air, converging to form a focused jet that straightens hair as it dries. This directional airflow aligns hair strands for a smooth, shiny finish, all while minimising heat exposure.

Dyson's decade-long research into hair science informs the Airstrait™'s design, with a focus on mitigating thermal, mechanical, and chemical damage. The straightener utilises the natural properties of wet hair to reset hydrogen bonds, allowing for effective styling with less heat and damage.

Hyperdymium™ Motor and Intelligent Heat Control

Powering the Dyson Airstrait™ is the Hyperdymium™ motor, purpose-built to deliver the necessary airflow for simultaneous drying and straightening. With a 13-blade impeller spinning at up to 106,000rpm, the motor generates over 11.9 litres of air per second, ensuring efficient styling without compromising on power.

Intelligent heat control, a hallmark of Dyson hair care technology, safeguards hair from heat damage. Glass bead thermistors monitor airflow temperature up to 16 times per second, preventing overheating and preserving hair's natural shine.

Styling Modes and Availability

The Dyson Airstrait™ offers two styling modes - 'Wet' and 'Dry' - alongside a 'Cool' mode to set the style. Users can select from multiple heat settings and airflow options to achieve their desired look, whether drying damp hair or perfecting a straight style.

Available now in Malaysia at www.dyson.my and Dyson Demo stores, the Dyson Airstrait™ straightener is priced at RM2,599. Experience the future of hair styling with Dyson Airstrait™ and embrace effortless, damage-free styling for healthier, more vibrant hair.

Visit their website to discover the Dyson Airstrait™ straightener and unlock a new era of hair styling innovation!

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