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X100 Series Launch

Smartphone Photography Gets An Upgrade: vivo X100 Series Debuts In Malaysia

Sunrise and sunsets have never looked prettier!

vivo Malaysia is kicking off the new year with the launch of its latest flagship smartphone lineup, the X100 and X100 Pro! 

Both devices deliver professional photography capabilities and powerful performance that sets a new benchmark in the smartphone industry! With hardware that’s going to change the smartphone photography scene, the remarkable features and capabilities of the new series are endless for users to explore.

"Our consumers choose the X series for its balance of imaging capabilities and powerful performance, allowing them to rely on one device throughout the day. With vivo X100 series, we are building on this trust and elevating the user experience further with advanced camera upgrades, Dual Flagship Chip and a more powerful battery. We hope Malaysians will enjoy the powerful photography experience we’re offering through our collaboration with ZEISS," said Mr Mike Xu, vivo’s Chief Executive Officer.


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Enhanced camera power for better photography

The new vivo X100 series introduces game-changing innovations in collaboration with ZEISS, equipping users with hardware and software to capture exceptional precise photographs in every situation. 

Starting with the X100 Pro model, it features a 50MP ZEISS 1-inch Main Camera, a 50MP ZEISS APO Floating Telephoto Camera and a 50MP Super Wide-Angle Camera. 

What’s even more impressive is that the X100 Pro is the world's first mobile imaging system to attain APO certification! The powerful ZEISS APO Floating Telephoto Camera comes with new Vario-Apo-Sonnar standards from ZEISS for excellent close-up and long-distance shots. 

It also adopts a Floating Elements Design, which sets a new benchmark with an unprecedented f/2.5 aperture to ensure high image quality in various scenarios, even from 6X to 10X. The Floating Elements Design enables stable close-up shots on the X100 Pro. 

Furthermore, the X100 Pro employs Optical Precision Calibration to guarantee a consistent level of sharpness and quality across its main camera captures. The main camera also features SLR-level image stabilisation for a better experience.

As for vivo X100, it comes with a 50MP VCS True Color Main Camera, a 64MP ZEISS Telephoto Camera, and a 50MP Super Wide-Angle Camera. 

Both models boast certified adherence to ZEISS T* Coating, an advanced anti-reflective coating technology. This innovation enhances light transmittance, ensuring accurate colour reproduction and reducing light reflection. 

The X100 series has also been optimised for industry-leading sunset and sunrise photography capabilities, supported by the telephoto hardware and upgraded vivo Origin Imaging Engine. The vivo Origin Imaging Engine improves sunset or sunrise photography by recognizing unique red-sun scenarios and precisely capturing the scene.


Dual flagship processors for exceptional portraits

The groundbreaking mobile photography features go beyond hardware specs to enable users to capture, create, and edit professional-grade images and videos on the go. Significant enhancements have been implemented in portrait and night shooting capabilities, complemented by the new additions to the renowned ZEISS bokeh effects.

Moreover, the X100 Pro is supported by the customised vivo V3 Chip, which adopts a 6nm process with a 30% increase in energy efficiency ratio, leading to advanced upgrades in portrait videography. 

The X100 Pro brings the all-new 4K Cinematic Portrait Video, an X series first, ideal for users who want to capture and edit creative video content effortlessly on their smartphone. 

With the X100 Pro model, users can:

  • Easily track the subject during filming to create a more cinematic feel
  • Explore the new 4K Cinematic Portrait Video feature to apply the ZEISS Cinematic Video Bokeh style
  • Post-editing of the 4K Cinematic Portrait videos is also available in the album, allowing users to easily fine-tune the bokeh effects and styles

Both X100 and X100 Pro aim to redefine smartphone photography, particularly focusing on introducing a fresh perspective to portrait photography at a professional level. 

For the first time in the X series, vivo introduces a few more features to make smartphone photography more elevated, including:

  • ZEISS Multifocal Professional Photography​ – Allows users to take professional portraits with focal lengths up to 100mm, perfect for travel photography, artistic photography or simply capturing joyful moments at home
  • ZEISS B-Speed Style Bokeh – The latest inclusion in the ZEISS Style Portrait package. This unique bokeh effect, inspired by ZEISS classic high-speed cine lenses from the mid-1970s, creates a distinctive circular triangular pattern, adding a touch of vintage elegance to your photos

Performance powerhouse with boundless storage

Be prepared for a powerful performance from the X100 series, with a Dual Flagship Chip featuring a vivo customised imaging chip and Dimensity 9300!

The X100 is driven by the innovative vivo V2 Chip, and the X100 Pro showcases the capability of the latest vivo V3 Chip. 

Most notably, the Dimensity 9300 stands out with a flagship octa-core CPU, promising a significant leap in performance compared to its predecessor.

Additionally, the X100 series comes with Game Frame Interpolation and Game Super Resolution for smooth gaming and superior visual experience. 

In terms of battery life, the X100 series successfully balances large-capacity batteries with fast charging through three key industry breakthroughs: 

  • Negative Electrode Graphite Reconstruction technology
  • Electrode Cold Press Technique
  • Micrometer Laser Array Etching Process

These all combine to ultimately reach an 8.3% increase in overall energy density compared to previous generations!

The X100 is equipped with a 5,000mAh (TYP) large battery and supports up to 120W Dual-Cell FlashCharge while the X100 Pro is equipped with a substantial 5,400mAh (TYP) large battery. The device also supports both wireless FlashCharge and the impressive 100W Dual-Cell FlashCharge.

Furthermore, the X100 series also features:

  • Comes with an LTPO Eye Protection Display and Dual Engines for Video Enhancement, elevating users’ viewing experience
  • The vivo-exclusive V Frame Rate Management System helps to dynamically adjust the refresh rate based on the finger sliding speed and renders frame rates per layer, ensuring a smooth experience while reducing power consumption

Meanwhile, with Funtouch OS 14, it enhances the user experience further by providing smoother performance, greater personalization, and improved security. The new operating system introduces several features such as the RAM Saver, which optimises background processes, Mini Window for effortless multitasking and Motion Blur for smoother visual transitions.


Premium design with lasting durability 

With sleek, stylish, and feather-light design aesthetics, the new X100 lineup continues its legacy with a ring around the camera module portraying a halo design highlighting the key elements of Sun Halo and Moon Halo Design. The ring is made of aerospace-grade stainless steel adding a touch of minimalist luxury and sunburst texture resembling high-end mechanical watches. 

The material used ensures durability as it is wear-resistant, high-temperature-resistant, and corrosion-resistant. The colourways for the X100 come in a Startrail Blue and an Asteroid Black theme while the X100 Pro captivates in Startrail Blue.


Availability and Promotions

Last but not least, it’s time for the pricing!

The vivo X100 with 16GB+512GB storage is set to launch in Malaysia at a retail price of RM3499. 

For those eyeing the premium vivo X100 Pro with the same storage configuration, it comes with a price tag of RM4599.

Exclusive pre-orders for both models will start on 4 January 2024 for online purchases and 6 January 2024 for in-store pre-orders at vivo concept stores, accompanied by exciting freebies.

For customers who pre-order the X100, they'll receive:

  • Complimentary vivo care 180 days screen protection valued at RM300
  •  Free vivo TWS air. 

Meanwhile, those choosing the X100 Pro receive:

  • Complimentary vivo care 180 days screen protection
  • Free vivo TWS 2e
  • Free vivo selection smartwatch 

Interested customers can reserve their devices here or check out the vivo official website for more information.

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