We have exciting news for runners! ASICS recently announced the launch of the NOVABLAST 4 shoe, a bouncy trainer that has quickly become one of the brand’s most popular running shoes.
Inspired by blooming plant life and Fibonacci spiral leaf patterns, the NOVABLAST 4 shoe features a unique geometric design that gives it an even more iconic look than its predecessors.
So how is the shoe’s renowned trampoline effect achieved? Through their patented FF BLAST PLUS ECO cushioning.
The FF BLAST PLUS ECO cushioning is ASICS’ lightweight and energetic foam, designed to help create a plush bouncy feeling and a smoother ride.
It’s made from approximately 24% bio-based material from renewable sources – such as leftover waste from sugar cane processing. It benefits the global running community and eases the burden on the planet we run on!
Most importantly, this edition will be the first NOVABLAST model to be CO2e labelled, providing transparency on ASICS’ sustainability efforts.
Unique to this shoe model, its midsole and outsole are engineered in a way that allows both the heel striking zone and forefoot area to capture and return more energy, generating weightless bounce in every step.
When combined with the FF BLAST PLUS ECO cushioning foam, the shoe delivers a stronger rebound, helping to deliver that bouncy effect mid-run!
The shoe’s breathability has also been improved through:
- A one-piece, lightweight, highly breathable woven upper, featuring a stretchy construction with advanced comfort for daily running and races.
- The tongue wing construction has been upgraded with advanced breathability to reduce tongue movement and give an overall better fit.
Stability is just as important for running shoes, and the design of the NOVABLAST 4 shoe, with a new heel construction, makes for a comfortable and supportive ride.
The shoe has also been designed with a lower density in key areas of the AHAR LO outsole to deliver exceptional durability.
So if you want to buy one for yourself, the NOVABLAST 4 shoe will be available for men and women at all ASICS retail outlets, online stores and specialists running outlets in Malaysia for RM549.
For those interested to know more, stay tuned for more information about the NOVABLAST 4 shoe and the latest technologies on their official website.
