Tea lovers across Malaysia have a reason to celebrate as CHAGEE, the beloved premium tea beverage brand, announces its Halal certification from the Department of Islamic Development in Malaysia (JAKIM) for its five outlets, with 30 more to follow suit by year-end. With this certification, CHAGEE assures its customers, especially the Muslim community, that every sip of their favourite brew meets the highest standards of Halal integrity, food safety, and operational excellence.
Ng Jia Jun, Deputy General Manager of CHAGEE Malaysia, expressed the significance of this achievement, stating, “With the Halal certification, tea friends can continue to indulge in their favourite CHAGEE brews with a refreshed trust and confidence, especially amongst our Muslim community which represents the largest population in Malaysia. Whether you are sipping our classic fresh milk tea blends or exploring our innovative fruit tea creations, you can be assured that every cup of CHAGEE tea meets the highest standards of Halal integrity as well as food safety and operational standards.”
During a heartwarming "Conversations with CHAGEE" session, loyal tea friends Sara Muzam and Shu Faye shared their enthusiasm for CHAGEE’s diverse tea offerings. Sara Muzam, an avid tea enthusiast, praised CHAGEE for its wide variety, saying, “The tea-drinking culture in Malaysia is definitely expanding as many are increasingly aware of the health benefits of tea and that it can be enjoyed with different ingredients and flavours to conjure various moods and experiences. I truly enjoy my cup of CHAGEE tea beverage – it’s a convenient pick-me-up as my daily perk, and its lovable tea taste is truly refreshing! My favourite is the White Peach Oolong Milk Tea. Try it!”
CHAGEE, a trailblazer in the tea industry since 2017, has gained a strong foothold in the Asia Pacific region, including Malaysia, Thailand, Singapore, and beyond. With over 2,400 outlets globally, CHAGEE continues to unite tea lovers worldwide, sharing its passion for remarkable tea experiences.
Ng emphasised, “We are committed to delivering not only exceptional taste but also peace of mind to all tea friends who choose to make CHAGEE a part of their daily lifestyle. That is why this Halal certification really gives us a big boost to not only grow our presence in Malaysia but also continuously innovate our offerings to cater to the diverse communities here.”
To add to the excitement, CHAGEE is reintroducing its most popular campaign, the “Big Big News, Big Big Tear & Win!” promo blitz on 7 October 2023. Customers purchasing any large White Peach Oolong Milk Tea, Jasmine Green Milk Tea, or the Da Hong Pao Milk Tea (700 ml) will automatically receive a Big Big Cup, which could unveil exciting prizes such as the Dior Saddle Pouch Bag, Gucci Cardholder, YSL Lipsticks, L’Occitane Lotion, dUCK Shopping Bag, and free CHAGEE Milk Tea.
Get ready to experience the joy of tea with confidence at CHAGEE’s Halal-certified outlets. For more information and updates, visit CHAGEE’s official website or follow them on Instagram and Facebook. Don’t miss the chance to tear and win big – mark your calendars for October 7th and enjoy the delightful journey of tea with CHAGEE.