SHEIN, the well-known global fashion and lifestyle hub, is making its mark with its inaugural pop-up event right here in Malaysia, bringing a spectrum of fashion, beauty, and more. Happening at MyTOWN Shopping Centre's Central Town, Ground Floor, this affair promises not just clothing, but a celebration of unique styles and personalities.
A galaxy of famed Malaysian personalities, influencers, and fashion titans like Amelia Henderson, Scha Elinnea, Yaya Zahir, and others, are making their grand appearances, each bestowing a unique touch to this fashion fest. An enthralling SHEIN Fashion Show led the way, thanks to the magic spun by the nation's leading influencers such as Ash Edward and Khainina Khalil. With an equitable mix of male and female talents, SHEIN's #beSHEINmodels lit up the runway, truly echoing the brand's ethos of diversity and individuality.
Dive into an array of over 1,000 fashion pieces and accessories, thoughtfully segmented into four engrossing themes: Party Styles, Office Styles, Active & Swim Styles, and the breezy Summer & Street Styles. Designed to match every vibe, the highlights were the exclusive picks by the ever-so-trendy SHEINfluencers.
True to its commitment to inclusivity, SHEIN’s Pop-Up shines the spotlight on diversity with its Curve+ Plus series, offering fashion choices up to 4XL. Their vibrant mantra: fashion holds no barriers. As a cherry on top, fashion enthusiasts are in for a treat with daily style refreshes, ensuring a continual feast of trending outfits for all.
Beauty aficionados, perk up! The exclusive SHEGLAM Beauty Counter is set to allure you with a bouquet of affordable beauty goodies, encapsulating SHEGLAM’s dedication since 2019 to all makeup mavens worldwide.
But SHEIN isn't just about looking good; it’s about living good too. Take a peek into chic living with the Home & Living Zone, reflecting SHEIN's endeavour to curate a wholesome lifestyle shopping spree.
"Beauty in fashion is everyone's right. It's not just about trending styles but a transformative canvas for self-expression," expressed Qiu Tianyi, the spearheading Head of Branding, SHEIN Southeast Asia. On the empowerment front, SHEIN introduced the #beSHEINmodels Community Programme, emphasizing that fashion is as much about feeling fabulous as it is about looking the part.
Another feather in their cap is the introduction of the SHEINfluencer Day in Malaysia, applauding the strong bonds the brand has forged with local influencers.
Details to Note:
When: 27 September – 2 October 2023 (Wednesday – Monday).
Timing: 10 am – 10 pm.
Location: Central Town, Ground Floor @ MyTOWN Shopping Centre.
Extras: Don’t miss out on daily giveaways, exclusive SHEIN treats, and cameo appearances by Malaysia's top fashion influencers.
Hungry for more? Let your style senses lead the way! Explore further on the official SHEIN website.