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Be U by Bank Islam Visa Debit Card-i Launch

Bank Islam Launches Be U Debit Card For a Digitalised Tomorrow

No more queueing up at banks!

If you’ve ever stood in line at the bank and wondered if there would ever be a faster and more advanced method to handle your finances, then wonder no more with the latest launch by Bank Islam Malaysia Berhad, the Be U by Bank Islam Visa Debit Card-i. With this, it marks the innovative leap towards advancing digitisation of the finance sector and banking experience in Malaysia.

And it’s more than just a form of payment; it's a gateway to efficient, choice-driven, and controlled banking, offering secure, swift, and contactless transactions at over 100 million Visa merchant locations globally, meeting the ever-evolving consumer demands.


Beyond Transactional Banking: An Experience

In today’s modern day and age, consumers desire a banking experience that transcends mere transactions. The newly launched debit card, in conjunction with the Be U digital banking app, grants users unparalleled financial insight, making them more attuned to their spending habits and empowering them to achieve their financial goals.

 "Our cardholders will benefit from intuitive features, such as an in-app expense tracker, card settings management, and security controls, all designed to ensure a holistic banking experience," said Noor Farilla Abdullah, Bank Islam Group’s Chief Digital Officer.

To further emphasise the modern consumer need for personal expression, the Be U Visa Debit Card-i offers a choice of five distinctive designs to appeal to different self-expressions. Applying for the card is also a breeze, with the Be U app facilitating quick applications and home delivery within days.


Be U: Revolutionising Digital Banking

The app itself, Be U, serves as a unified platform for managing payments, Duitnow QR, Duitnow transfers, and most recently, the Be U Visa Debit Card-i. Furthermore, features like Nest promote positive financial habits, enabling effortless short-term goal achievement.

Since its inception in June 2022, it has transformed the digital banking landscape, providing digital-natives a hassle-free banking experience without the need for branch visits. Furthermore, thanks to its partnership with Visa, users will still get all the benefits of owning a Visa debit card without the hassle of standing in line at a bank.

Opening a bank account has never been easier – all users need is the Be U app and their identification card on hand, and they’ll soon be on the way to an advanced experience of digital banking, all from the comfort of wherever they may be!

For more information about the Be U app or debit card, visit their website.

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