adidas Malaysia, in partnership with global sneaker giant JD Sports, is thrilled to announce the launch of the “adidas Originals x JD Sports Pop-Up" at Pavilion Bukit Bintang. From 6th to 17th September 2023, the event is set to immerse attendees in the deep-rooted heritage and contemporary evolution of adidas Originals.
The pop-up promises an enriching exploration of the adidas brand, emphasizing the harmonious convergence of sports and style. Celebrating both the iconic nature of adidas Originals and its dynamic collaboration with JD Sports, attendees can anticipate:
- Footwear Displays that capture the essence and evolution of the famed Samba and Gazelle silhouettes.
- Exclusive Merchandise and Services for enthusiasts to delve deeper into the brand's origin and contemporary relevance.
- Interactive Stations for brand fans to test their adidas knowledge, experience shoe trialling, and engage in footwear care activities in collaboration with Crep Protect.
"As we celebrate the adidas Originals heritage, the partnership with JD Sports amplifies our commitment to our Malaysian fans. The pop-up is not just an event but an embodiment of our shared passion for sport-inspired style and culture,” said Sharmin Photographer, Country Manager of adidas Malaysia.
This collaboration reflects the ethos of two pioneering brands in the sportswear and athleisure space, highlighting iconic sneaker designs like the Samba – which transitioned from a football staple in the 1950s to a global streetwear sensation – and the Gazelle, which has elegantly evolved with contemporary fashion trends since the 1960s.
Andre Loong, CEO of JD Sports Malaysia, shared his excitement: "Our partnership with adidas Originals reinforces our mutual commitment to delivering unparalleled experiences to our consumers. It celebrates the rich tapestry of street culture, sports, and authenticity.”
Upon visiting, enthusiasts will encounter:
- A 2-storey Giant adidas Originals Shoe Box marks the pop-up's entrance.
- Gifts with Purchase for those keen to enhance their personal style and dedication to the brand.
- Professional Shoe Cleaning Services in partnership with Crep Protect, emphasizing the essence of sneaker care, available exclusively on weekends.
- A Larger-than-life Samba Model guiding visitors towards the JD Sports store within Pavilion Elite.
This collaboration is an evident testament to adidas' longstanding commitment to enhancing athletic performance and its successful transition to an emblem of global culture and style. With this pop-up, adidas Malaysia and JD Sports curate an experience that resonates with the brand's legacy while setting the tone for its future in the region.