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Renowned Korean skincare brand Innisfree is set to reach a broader audience by launching its products at 17 Sephora locations across Malaysia and online at sephora.my! Innisfree is celebrated for its natural skincare and makeup products, which have been available to Malaysian consumers through dedicated stores, an online mall, and official online retailers for nearly nine years. By partnering with Sephora, Innisfree aims to make its nature-powered products even more accessible.
A Fresh Identity for Innisfree
Earlier this year, Innisfree revamped its brand identity, introducing a new brand slogan – "Effective, Nature-Powered Skincare Discovered from the Island". This fresh identity underpins Innisfree's unique spirit of exploring the boundless nature and energy of its island home while pioneering the realm of healthy beauty. Staying true to its eco-conscious ethos, Innisfree continues to advocate for a sustainable lifestyle, emphasizing that everything taken from nature must be returned.
"Clean at Sephora" Products for All Skin Types
Innisfree's offerings have earned the "Clean at Sephora" label, a category reserved for products free from 50 ingredients linked to human health issues. By producing gentle yet effective skincare suitable for all skin types, including sensitive skin, Innisfree reaffirms its commitment to creating products that are both health-conscious and effective.
Sephora-Exclusive Launches and Sustainability Commitment
Innisfree is launching three Sephora-exclusive products: Green Tea Seed Hyaluronic Serum (30ml), Retinol Cica Repair Ampoule (10ml), and Vitamin C Green Tea Enzyme Brightening Serum (10ml). These can also be bought as a bundled set, dubbed "Superhero Serum for Your Healthy Skin".
All Innisfree products sold at Sephora will qualify for Innisfree's Empty Bottle Recycling Campaign. The initiative encourages customers to return their empty, thoroughly cleaned Innisfree packaging to any Innisfree store for recycling in exchange for Innisfree points.
Join Innisfree on their journey to bring the infinite energy of nature to your skincare routine. Visit Sephora in-store or online to explore Innisfree's range and harness the power of natural skincare today. For more updates and promotions, follow Innisfree Malaysia on its official website and Instagram, Facebook, and TikTok accounts.