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Fenty Beauty is launching the Fenty Beauty + Fenty Skin Experience on Roblox, the global platform where millions gather to play, connect, and communicate!
For the first time, Fenty Beauty, Fenty Skin, and Fenty Fragrance are granting access to their virtual world for 4 weeks, where you can partake in a unique co-creation opportunity for one of Fenty's most loved products - the Fenty Beauty Gloss Bomb Universal Lip Luminizer.
Rihanna: Inviting Everyone to the Fenty Family
"Beauty experiences are meant to be fun, so I’m excited to provide everyone, everywhere, a glimpse into our world and a new realm of amusement with our makeup, skincare, and fragrance,” says Rihanna. The Fenty Beauty + Fenty Skin Experience on Roblox promises an unprecedented and fantastical view of Rihanna's beauty brands, welcoming a global community and creating a new space for self-expression.
An Interactive Experience Rooted in Co-Creation
Engage in interactive scavenger hunts, solve mazes, and enjoy creating opportunities for a deeper understanding of the inspirations and ingredients behind some of Fenty's viral and best-selling products. You can truly become part of the Fenty Family as you co-create a physical product from the digital experience, marking a first-of-its-kind opportunity from a beauty brand on the platform.
Co-Create Your Dream Lip Luminizer
At the Fenty Beauty Lab, users can create their custom Fenty Beauty Gloss Bomb Universal Lip Luminizer – the cult-favourite and original Fenty Beauty lip product. You can choose the ingredients, effects, bottle, lid, applicator, and even name your shade before sending it to the “Sephora Experience” – a virtual and immersive retail display.
Get the chance to see Gloss Bomb creations from fellow users, vote on your favourites, and enjoy weekly Fenty avatar accessory drops. Rihanna herself will choose a winner from the finalists, and their creation will inspire the next Gloss Bomb, available for purchase in 2024 on FentyBeauty.com and Sephora.com.
Join the Fenty Beauty + Fenty Skin Experience
Don't miss out on this one-of-a-kind opportunity! The Fenty Beauty + Fenty Skin Experience on Roblox will be available from June 30 – July 30, 2023. To join, visit roblox.com/fentybeautyandskin and follow @fentybeauty and @fentyskin for more details.