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Havaianas APAC Brand and Product Director Danielle Panissa stated, "For the third year in a row, we are unveiling our campaign to commemorate the beginning of spring and capture the spirit of Sakura, by bringing together the beauty of Japan and the wonder of pink blossoms.”
Danielle continued, “The slogan of our company, ‘made for a free life,’ is in line with this year's campaign, ‘BLOOM IN YOUR OWN WAY,’ as we believe that wearing the new limited collection will inspire people to live each day to the fullest and give them the confidence to follow their ambitions.”
A New Beginning
This Sakura 2023 line is a reminder of how to live your best life and feel liberated while pursuing your interests. The limited-edition Sakura collection embodies the notion of springtime regeneration and the need to update your footwear as summer approaches. It tells the narrative of "life is brief but beautiful".
This collection was created to inspire everyone to accept their individuality, own their narrative, and grow alongside peers, much like each Sakura flower is one-of-a-kind and blooms in diverse directions.
Slim Sakura, You St Tropez Sakura, and Flash Urban Sakura are the three distinct fashion-forward products in BLOOM IN YOUR OWN WAY campaign and are showcased by three individuals with diverse origins and personalities. Ballet rose colourways and classic, spotless geometric designs of Sakura blossoms are offered in all three styles.
The Three Fresh Designs
Pui Yi Leung, an influencer who participates in different sports, showcases the Slim Sakura style, serving as a reminder to everyone to take care of both their body and mind. In order to help people take care of their physical and emotional well-being, Slim Sakura was created with a strong emphasis on well-being. This design offers as much space as possible to keep active with its geometric designs on the sole and light pink straps embellished with Sakura pins.
You St Tropez Sakura is worn by professional model Candela Contrera who is always pursuing her personal and professional goals and this makes her the most suited for showcasing this style. The slip-on style, which has a fabric bow and elegant Sakura patterns, is the perfect fit for the stylish, fast-paced city lifestyle that encourages the user to be their best selves.
The Flash Urban Sakura is showcased by Hara Sung, a university student who enjoys documenting every moment of her life with her camera. Her quest to explore new and exciting adventures is further enhanced by this Sakura's sandal style, which has straps around the ankle and beautiful Sakura pins on the front.
This style preserves curiosity at its core encourages people to explore their surroundings and inner beauty and makes it easier for them to express themselves freely.
The collection is accessible at all Havaianas retail outlets, their official website as well as their online stores on Shopee and Lazada.