Lazada Malaysia celebrated the start of it’s month-long 11.11 Online Revolution campaign with a new sales record of more than RM100 million of gross merchandise value (GMV).
CEO of Lazada Malaysia, Hans-Peter Resell believes that the successful start of their Online Revolution campaign showcases the growing trust and relevancy of e-commerce in Malaysia. We also get to see a couple of interesting stats as a result of this single day sale.
More than 10 million visits were recorded on the web and app (3x more than 2016) with an estimated number of 1,400 transactions per minute at its peak on Saturday.
Top Lazada merchants sold more than 50 times their average volume while more than RM1.2 million worth of deals were pre-booked via Lazada 11.11 Gift Cards.
So what were people buying? – Top categories were: Groceries, Baby & Toys and Electronics, with the highest selling products in the first 24 hours being Petronas Fuel Cards, Milo 2.2kg and Pineng Powerbanks.
Also purchased in the first 24 hours were more than 32,000 diapers and 34,000 smartphones and tablets! – Now that’s a LOT of diapers and gadgets!
People purchased items from a price range of 81 sen (Tiger Biscuits 60g) to RM13,499 (Samsung 75” UHD TV). Some customers were even delighted with same-day deliveries, with the earliest being delivered by 11.30am!
But Wait, There's More!
Did you miss out on the 11.11 craze? Not to worry, Lazada has more deals in store for Malaysian shoppers in the coming month. So be sure to catch these awesome sales coming soon!
- Big Baby Fair — 23rd to 27th November
- Black Friday — 24th November
- Cyber Monday — 27th November
- Payday Sale — 28th November to 3rd December
- Online Revolution Finale — 12th to 14th December
At Lazada, you can Shop The Universe – From the comfort of your own home, buy from popular brands such as Senheng, Tefal, NYX, Carlo Rino, Durex, Dettol, JBL, Drypers, Watsons and Nivea with discounts up to 90%.
There will also be deals as low as RM1, ‘Buy 1 Free 1’ promotions, brand flash sales and Mystery Boxes at discounted prices as well as giveaways worth more than RM60 million. Amazing deals to look out for are Club Med holiday packages, Go Pros, iPhone Xs, Perodua Bezzas and a chance to experience Zero-G.
So what are you waiting for? Jump onto Lazada and have a browse of their current specials! Happy shopping!
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