The highly raved about Drunk Elephant is allegedly the world’s most-wanted skincare and the C-Firma Day Serum is one of the most outstanding products they’ve created. This serum’s main ingredient is L-Ascorbic Acid aka Vitamin C, which is a popular brightening agent. It is also made up of 0.5% Ferulic Acid and 1% Vitamin E that helps to neutralise pollution and reduce the damaging effects of free radicals. But what’s even more unique about this serum is that Pumpkin Ferment Extract and Pomegranate Enzyme was incorporated into its formulation. These work hand-in-hand to dissolve dead surface skin cells, replenish lipids (which also encourages the skin’s natural healing), and visibly reduce the appearance of dark spots and wrinkles.